Brand Manager

• Support global brand partnership strategy, identifying aligned partners and assisting in proposal development.
• Provide operational support for partnership execution and management, tracking performance and reporting impact on brand health.
• Provide primary operational and project management for brand strategy initiatives, including managing plans, timelines, risks, and budgets.
• Facilitate bi-weekly Brand Council Meetings, documenting decisions and tracking action items.
• Prepare comprehensive reports on project status and outcomes for leadership review.
• Assist in the evolution, implementation, and sustainment of the Lincoln Brand Strategy.
• Provide operational support for foundational customer experiences and ensure holistic adoption of the brand strategy across functions.
• Assist in preparing materials for securing funding and buy-in for strategic initiatives.
• Contribute to developing and implementing frameworks for evaluating brand health, tracking metrics, and executing modernization strategies.
• Improve premium brand consideration in key markets (e.g., North America, China) through data analysis.
• Ensure global brand alignment with future user experiences and disseminate brand playbooks for consistency.
• Support initiatives connecting customers to Lincoln's digital ecosystem for engagement and loyalty.
• Collaborate on digital experiences to align technology solutions with brand tone and aesthetics.
• Assist product teams with naming architecture for services and products.

Brand Strategy Manager

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