Global Brand Manager

Ford Motor Company

Global Ford Racing Brand Manager shaping brand identity, strategies, and partnerships. Governing vehicle, merchandise, experiences, and trademark implementation at Ford Motor Company.

Posted 9/10/2026full-timeAllen Park • Missouri • 🇺🇸 United StatesMid-LevelSenior💰 $115,500 - $218,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand management and strategy, with a strong focus on brand identity and consumer engagement. Proven ability to collaborate cross-functionally and implement brand strategies that align with business priorities.

Highest-signal resume keywords

Brand ManagementBrand IdentityStrategic ThinkingPresentation SkillsMarketing Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand StrategyBrand RepresentationUse Case DocumentationTrademark ClearanceGlobal Brand Experience

Soft Skills

Excellent CommunicationInnovative ThinkingSelf-StarterFlexible Approach

Certifications & Qualifications

Bachelor’s Degree in Marketing

Industry Keywords

Ford RacingBrand GrowthLifestyle OfferingsCross-Functional CollaborationConsumer-Focused Perspective

About the role

Key responsibilities & impact

Implement and manage brand strategies that promote Ford Racing brand growth and align to strategic priorities of the business.
Validate and steer brand representation and identity based on leadership-aligned brand strategy.
Document and track use cases to evolve the Ford Racing and Raptor brand books and ensure brand consistency.
Govern production and competition branding on vehicle and livery strategies tied to broader business initiatives.
Manage Ford Racing brand implementation in lifestyle and merchandise offerings with Global Licensing.
Implement and govern Ford Racing branding within Experiences/GTM settings.
Work cross-functionally within Ford Racing and broader Ford teams to support programs leveraging the Ford Racing brand.
Collaborate with On-Road and Off-Road product and racing managers and the content team to ensure consistent and accurate brand representation.
Own Ford Racing’s point of view on brand identity matters within Ford Motor Company.
Support naming/nomenclature strategy and trademark clearances, and address trademark violations.
Apply a creative, consumer-focused perspective to Ford Racing.
Manage and update Brand ID use cases based on business decisions and partnerships.
Translate new branding rules into practical use cases throughout the course of business.

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or related field
5+ years of work experience in the field of marketing, brand or strategy
Moderate travel will be required
Practical knowledge in brand identity
Strong presentation skills
5+ years of experience in a brand management role
Global Brand & Enthusiast experience is a plus
Highly motivated self-starter with excellent communication skills and a flexible approach to working hours
Innovative thinking and ability to think strategically
Passion for Ford Racing and what it represents to the company
Visa sponsorship is not available for this position.
Must be legally authorized to work in the United States.
Verification of employment eligibility will be required at the time of hire.

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage.
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
Vehicle discount program for employees and family members and management leases.
Tuition assistance.
Established and active employee resource groups.
Paid time off for individual and team community service.
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
Paid time off and the option to purchase additional vacation time.