AI Web Optimization Specialist

Forcepoint

AI Web Optimization Specialist responsible for enhancing buyer experience on Forcepoint.com using AI and analytics. Collaborating across teams to implement optimization strategies aligned with business goals.

Posted 7/17/2026full-timeRemote • 🇲🇽 MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in conversion-rate optimization and digital experience optimization, leveraging web analytics and behavioral data to drive measurable improvements. Proficient in planning and executing A/B tests and utilizing generative AI tools for workflow automation and content evaluation.

Highest-signal resume keywords

Conversion-Rate OptimizationA/B TestingWeb AnalyticsGenerative AI ToolsAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion OptimizationDigital Experience OptimizationGrowth MarketingProduct AnalyticsFunnel AnalysisHypothesis DevelopmentPerformance MeasurementContent EvaluationExperiment DesignData Analysis

Soft Skills

Strong Communication SkillsAnalytical Thinking

Tools & Technologies

Adobe AnalyticsVWOOptimizelyAdobe TargetHeatmapsSession AnalysisUser Behavior Tools

Industry Keywords

Website OptimizationCustomer AcquisitionQualified DemandPipeline GenerationDigital Measurement

About the role

Key responsibilities & impact

Build and maintain a prioritized website optimization roadmap aligned with business goals, product launches, campaign priorities and buyer needs.
Analyze visitor behavior, performance data and content engagement to identify friction and opportunity, and translate those insights into clear, testable hypotheses.
Plan, launch and evaluate A/B tests, multivariate tests and targeted audience experiences, measuring incremental impact against appropriate control experiences.
Improve conversion paths and build personalized experiences across product pages, landing pages, forms and other high-intent destinations, tailored to known visitors, target accounts and other priority segments.
Use web analytics, heatmaps, session behavior and qualitative insights to understand how different buyer groups interact with the website and build recurring reports connecting that behavior to qualified conversions, pipeline influence and business outcomes.
Identify meaningful performance differences across channels, accounts, industries and stages of the buyer journey.
Develop repeatable AI-assisted workflows, including reusable prompts, agents, templates and evaluation frameworks, to accelerate research, hypothesis generation, content evaluation and reporting, automating repetitive work while maintaining human review.
Recommend improvements to page structure, content clarity, internal linking and structured data to improve machine readability, and monitor traffic and behavior from AI assistants, answer engines and other emerging discovery sources.
Maintain documentation of hypotheses, experiments, results and learnings.

Requirements

What you’ll need

Four or more years of experience in conversion-rate optimization, digital experience optimization, growth marketing, personalization, product analytics, web strategy or related discipline.
Demonstrated experience using behavioral and performance data to identify problems, develop hypotheses and deliver measurable website improvements.
Hands-on experience planning, executing and evaluating A/B tests or other controlled digital experiments.
Experience optimizing websites for conversion, engagement, customer acquisition, qualified demand or pipeline generation.
Strong working knowledge of web analytics, digital measurement, audience segmentation, funnel analysis and conversion reporting.
Practical experience using generative AI tools for research, analysis, content evaluation, workflow automation or optimization.
Experience working with web analytics and optimization platforms such as Adobe Analytics, VWO, Optimizely, Adobe Target or comparable tools.
Working knowledge of heatmaps, session analysis, form analytics, user behavior tools and qualitative customer insights.
Ability to interpret testing results and understand experiment design, control groups, confidence levels, sample size and performance variability.
Strong written and verbal communication skills, including the ability to turn complex analytical findings into clear recommendations.

Benefits

Comp & perks

Health insurance
Professional development opportunities