
Senior Field Marketing Manager
Forcepoint
full-time
Posted on:
Location Type: Hybrid
Location: North Carolina • United States
Visit company websiteExplore more
Salary
💰 $130,000 - $150,000 per year
Job Level
Tech Stack
About the role
- You’ll design and execute a full-calendar field event strategy spanning executive roundtables, third-party conferences, hosted experiences, federal-specific forums, and partner co-marketing events.
- You own a number. This role carries a direct marketing-sourced pipeline target, and you are accountable for it.
- You’ll bring a nuanced understanding of the federal buying landscape, including how to engage defense contractors, civilian agencies, and systems integrators.
- You are the marketing partner that field reps actually want at QBRs.
- You’ll develop a strategy to extend the life and reach of every program through social media — LinkedIn event promotion, real-time content capture on-site, post-event recaps, and executive and sales rep social amplification.
Requirements
- 7+ years of field marketing experience in B2B technology, ideally cybersecurity, SaaS, or enterprise software.
- Demonstrated track record as a trusted advisor to sales — you can point to relationships and results, not just programs run.
- Deep expertise in end-to-end event management, from strategy through attribution.
- Experience marketing to or within the federal sector, including familiarity with government procurement cycles and compliance-driven buying motions.
- Strong ABM sensibility — you think in accounts, not just leads.
- Proficiency with marketing automation, CRM (Salesforce), and campaign reporting tools; familiarity with 6sense or similar ABM platforms is a plus.
- Social media fluency, particularly LinkedIn, with experience building amplification strategies that extend event reach.
- Excellent written and verbal communication skills — you can brief a CRO or write a follow-up email that actually gets a response.
- Ability to travel up to 30–40% across the East Coast and to the Washington, D.C. area for federal-focused programs.
Benefits
- bonuses
- paid time off policy
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
field marketingevent managementaccount-based marketing (ABM)campaign reportingsocial media strategyattributionpipeline managementfederal procurementcybersecurity marketingSaaS marketing
Soft Skills
communicationrelationship buildingstrategic thinkingadvisory skillsresults-orientedcollaborationcreativityproblem-solvingpresentation skillsadaptability