Forbright Bank

Vice President

• Lead the development and execution of product research and strategy for digital banking products
• Conduct market research, customer segmentation, and competitive analysis to identify trends, opportunities, and threats
• Define and communicate the short-term and long-term product vision, strategy, and roadmap in alignment with organizational goals
• Collaborate with cross-functional teams (Product, Technology, Marketing, Compliance, Operations) to develop business cases and strategic recommendations for new product initiatives and enhancements, and drive product innovation and delivery
• Evaluate emerging technologies, fintech partnerships, and industry best practices to inform product strategy
• Monitor product performance metrics and customer feedback to inform continuous improvement
• Present research findings, strategic plans, and recommendations to executive leadership
• Mentor and develop junior team members in research and strategy disciplines
• Perform other duties as assigned

VP, Product Research & Strategy, Digital Banking

Strategy

• Drive commercial product and service strategy with a focus on meeting business customer requirements, creating operational efficiencies for businesses, and delivering best-in-class technology solutions that streamline processes and enhance overall client experience
• Develop and implement strategies for core deposit acquisition across customer segments, emphasizing creative solutions that reduce rate sensitivity and increase fee income through strategic partnerships, product enhancements, pricing strategies and fee structures
• Direct the use of competitive analysis, market trends, and customer feedback to inform product design, pricing and go-to-market strategies
• Define and develop key differentiators for business segment sales strategies
• Guide the team in translating strategy into actionable, measurable plans, fostering innovation and continuous improvement across commercial segments
• Manage product management team resources and provide direction on prioritization, effective identification of product/service gaps, and advise on new technology opportunities, ensuring sound business justifications and product review of existing offerings
• Enhance product profitability by owning profitability metrics and making data-driven decisions on product offerings to oversee the health and performance of the commercial deposit portfolio, understanding cost of funds, the product mix and long-term balance sheet needs
• Supervise financial reporting resources within Relationship Banking
• Collaborate closely with front, middle and back-office leadership to align execution of sales strategies and product/service implementations/changes
• Attend high-profile commercial client calls to gather feedback on products, technology needs, and banking challenges
• Stay current with industry trends, interface with vendors, and represent the bank at industry conferences
• Manage, mentor, and develop a team, fostering a high-performance culture focused on innovation, setting clear goals, providing ongoing feedback, and supporting career development to build organizational capability and bench strength
• Perform other duties as assigned

VP, Product Research & Strategy, Digital Banking

Senior Vice President, Commercial Deposit Strategy Manager