Forbright Bank

Senior Manager, Paid Media – Digital Banking

Forbright Bank

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $115,000 per year

Job Level

Senior

About the role

  • Develop, launch, and manage Forbright Bank’s paid search, paid social, and display advertising strategies for its digital banking products
  • Optimize paid media campaigns to meet and/or exceed performance marketing goals through channel-specific levers, including but not limited to copy changes, keyword expansion, bid adjustments and automation, budget allocation, a/b testing, placement testing, etc.
  • Partner with our Martech, Data, and Analytics teams to enhance our tagging and tracking
  • Develop/improve daily, weekly, and monthly reporting to capture data and insights required for daily analysis, efficient campaign management, and regular communication
  • Maintain/enhance partnerships with third party vendors to unlock growth and insights
  • Collaborate with cross-functional teams to develop audience targeting strategy
  • Provide regular reports and feedback to the Marketing and Digital Banking team, offering insights into media performance and advocating for necessary support to enhance campaign performance
  • Assist with the development and execution of paid media test and learn roadmap and regularly analyze and report out on results
  • Handle trafficking and QA support for campaign launches and campaign changes
  • Manage campaign pre-launch and post-launch documentation in accordance with control procedures
  • Identify and help establish new traffic source opportunities, both directly with media publishers and new ad networks
  • Collaborate with creative resources to provide feedback on creative assets, specifically providing guidance on paid media best practices for creative
  • Oversee and manage paid media campaign budget pacing
  • Stay updated with search, social, and display trends, tools, and best practices to continuously refine paid media strategy
  • Perform other duties as assigned

Requirements

  • High School Diploma required; Bachelor's Degree preferred
  • Minimum 4 years of experience building and directly managing paid search, paid social, and display campaigns required
  • In-depth knowledge of paid media vendors, including but not limited to Google Ads, Google Performance Max, Google Demand Gen, Bing Ads, Meta, and Reddit
  • Strong analytical skills with the ability to interpret data, generate insights, and make data driven decisions
  • Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible
  • Experience identifying, recommending, and implementing paid media optimizations
  • Experience with ad copy writing and editing and/or working with agency or other creative and content partners
  • Proficiency with developing and monitoring tagging and tracking strategies – including tag rules, UTM creation, UTM management, etc.
  • Experience with vendor management
  • Proven track record of managing large-scale, high-budget paid media campaigns directly
  • Experience with Google Tag Manager, Google Campaign Manager, and Google Analytics
  • Certifications in Google Ads, Bing Ads, Meta, Reddit, DV360, or other relevant platforms
  • Experience in banking or financial services highly desirable
  • Passion for paid media, analyzing data, optimizing campaigns, and working in a fast-paced environment
  • Proficiency with Microsoft Office tools (Outlook, Word, PowerPoint, Excel)
  • Excellent verbal, written, and interpersonal communication skills
  • Strong organizational skills and attention to detail
  • Outstanding problem-solving and time management skills
  • Self-motivated, self-directed, and results-oriented
  • Adaptable and able to multitask in a fast-paced environment
  • Can work independently and within a team; solution-oriented with a collaborative approach
Benefits
  • Comprehensive health, dental, and vision plans
  • 4 weeks PTO
  • 401k + company match
  • Metro SmartTrip benefits ($50/mo)
  • Remote or hybrid work schedules for most positions
  • Incentives for purchasing solar panels, electric vehicles, biking to work, etc.
  • Paid subscriptions to Veterans Compost, Capital Bikeshare, Imperfect Foods reimbursement, and more!
  • Best Workplaces for Commuters 2023 & 2024 winner
  • The Washington Post Top Workplaces 2023, 2024, and 2025 winner
  • American Banker Best Banks to Work For 2023 winner
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid searchpaid socialdisplay advertisingcampaign optimizationA/B testingad copy writingtagging strategiesdata analysisvendor managementcampaign management
Soft Skills
analytical skillscommunication skillsorganizational skillsproblem-solving skillstime management skillsself-motivatedadaptabilitycollaborationattention to detailresults-oriented
Certifications
Google AdsBing AdsMetaRedditDV360