SEM Campaign Manager

Forbes

Paid Search Campaign Manager at Forbes Advisor focusing on performance marketing in a collaborative team environment. Utilizing SEM expertise to optimize paid search campaigns and drive growth.

Posted 5/12/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others.
Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required.
Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies.
Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth.
Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities.
Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team.
Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance.
Generate innovative ideas to challenge and reshape existing best practices.
Stay up to date with search engine updates and PPC industry trends.
Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories.
Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals.

Requirements

What you’ll need

Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads
In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies
Experience managing large-scale PPC accounts
Strong analytical skills and proficiency in data analysis tools
Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools
Experience using external competitive research tools such as SEMrush, Adthena, or similar
Highly motivated with a proven track record of exceeding expectations
Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally
Enjoys working in a collaborative team environment and supporting the business in achieving goals
Proficient in Excel.
Bachelor’s Degree is required.

Benefits

Comp & perks

Equal employment opportunities for all employees and applicants
Prohibits discrimination and harassment of any type
Equal consideration for terms and conditions of employment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PPCSEMGoogle AdsBing Adssmart bidding strategiesdata analysiswebsite analysisGoogle AnalyticsExcel

Soft Skills

analytical skillscollaborativecommunicationmotivationpeople managementproblem-solving

Certifications

Bachelor's Degree