PPC Specialist

Forbes

SEM Specialist optimizing and managing PPC campaigns at Forbes Advisor with a focus on performance marketing. Collaborating with teams to enhance online presence and achieve ROI goals.

Posted 5/9/2026full-timeRemote • 🇬🇧 United KingdomJuniorWebsite

About the role

Key responsibilities & impact

Set up, manage and optimize paid search campaigns
Support the SEM team in various tasks, analyses and reporting
Work closely with the wider paid search team to grow online presence and conversions
Ensure campaigns deliver positive ROI to achieve desired results
Manage multiple accounts
Maintain and monitor bidding strategies, targeting settings, budgets, search terms and other important account metrics
Manage the creation of large keyword lists
Implement creative copy suggestions
Define campaign budgets and align campaign goals
Provide recommendations and execute strategies for keyword and targeting opportunities
Keep up to date with search engine and PPC industry trends and developments
Utilize data driven analysis insights and identify opportunities

Requirements

What you’ll need

Proven 1+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads
Proficiency in MS Excel and data manipulation
Google/Bing ads certification, a plus
Strong analytical skills
Ability to think creatively
Excellent attention to detail
Strong relationship building skills
Ability to think strategically and develop innovative paid search strategies
Ability to present information effectively to a range of audiences
Proficiency in managing moderate to large scale paid search accounts
Skills in campaign performance analysis and digital traffic metrics
Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console
Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value)

Benefits

Comp & perks

Equal employment opportunities
Prohibits discrimination and harassment

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid search campaignsperformance marketingdata manipulationcampaign performance analysissmart bidding strategiesGoogle adsBing adskeyword managementbudget managementdigital traffic metrics

Soft Skills

analytical skillscreativityattention to detailrelationship buildingstrategic thinkingpresentation skills

Certifications

Google ads certificationBing ads certification