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Customer Engagement Insights Manager
Foodstuffs, Inc.Customer Engagement Insights & Audience Manager at Foodstuffs optimizing customer experiences through actionable insights. Leading a high-performing insights team and collaborating with marketing and data stakeholders.
About the role
Key responsibilities & impact- As Customer Engagement Insights & Audience Manager, ensure Foodstuffs deeply understands the needs and behaviours of customers engaging with our customer programmes.
- Lead customer engagement and campaign performance analysis to identify trends, opportunities and areas for improvement.
- Translate customer behaviours into actionable insights that inform personalised experiences, lifecycle communications and offers.
- Drive experimentation, optimisation and innovation across customer engagement initiatives.
- Oversee customer engagement reporting, dashboards and data visualisation to support data-driven decision making.
- Lead and develop a high-performing insights team while collaborating with marketing, CX, product and data stakeholders.
Requirements
What you’ll need- 7+ years’ experience in CX, behavioural insights, customer strategy or loyalty insights
- Strong expertise in lifecycle marketing, campaigns, offers and personalised customer engagement
- Proven ability to synthesise insights and translate data into actionable recommendations and narratives
- Experience leading cross-functional teams and influencing diverse stakeholders
- Deep understanding of data platforms, marketing technology and data-driven decision making.
Benefits
Comp & perks- Free carparking - we’ve got over 1,000 carparks including EV plugs
- Southern Cross health insurance
- Onsite café with subsidised meals, mini mart, 5% discount at our retail stores
- Flexible working options, a day off on your birthday, long service leave
- Inhouse learning and development programmes and courses, flu vaccinations, and social network groups (we call them Tribes).
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer engagement analysiscampaign performance analysisdata visualisationlifecycle marketingpersonalised customer engagementdata-driven decision makingcustomer strategybehavioural insightsloyalty insightsexperimentation
Soft Skills
leadershipcollaborationinfluencingsynthesising insightscommunicationteam developmentinnovationoptimisationproblem-solvingstrategic thinking