Marketing Operations Analyst

Follett Software

Marketing Operations Analyst responsible for Hubspot marketing workflows and marketing analytics. Collaborating closely with Sales Ops to ensure data integrity and actionability.

Posted 4/22/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Own Hubspot marketing workflows, analytics and insights while partnering closely with Sales Ops
Build, maintain, and optimize Hubspot workflows automations, reports and dashboards for marketing performance
Partner with SalesOps to create full-funnel Salesforce reports & dashboards ensuring accurate attribution
Synthesize data across all marketing channels to conduct marketing mix analysis to inform key decisions
Define KPIs, metric hierarchies, and standardized reporting structures
Own marketing reporting for QBRs, board meetings, and monthly executive updates
Establish monthly and quarterly performance cadences supported by standardized templates and clear, insight-driven narratives
Investigate trends, provide context, and deliver clear narratives and recommendations.
Automate recurring reports to eliminate manual workflows
Leverage AI tools to enhance data analysis, accelerate insights, and explore forecasting capabilities
Partner with marketing leadership and/or Sales Ops to scope how marketing initiatives will be operationalized and measured across Hubspot and Salesforce
Optimize use of Hubspot marketing automation platform and channel integrations
Serve as the Marketing liaison to Sales Ops, providing business requirements for key marketing initiatives
Own marketing data quality across all marketing-owned data sources
Execute on contact and account enrichment initiatives leveraging 3rd party partners
Implement and troubleshoot data integrations between third-party tools and HubSpot or other marketing systems
Other duties as assigned.

Requirements

What you’ll need

Education: High school degree or equivalent
Years of Experience: 3-5 years
3+ years of experience in marketing analytics, marketing operations, or a related role within B2B SaaS
Strong proficiency in CRM reporting and dashboard creation (Salesforce or equivalent)
Proficiency with marketing automation platform data and workflows (HubSpot, Marketo, Eloqua, or equivalent)
Experience with attribution modeling and marketing mix analysis
Strong process orientation with the ability to create structure, documentation, and repeatability
Excellent working knowledge of SQL and/or Python, and Excel.
Demonstrated ability to translate marketing and pipeline data into clear narratives, insights and recommendations
Ability to own projects end-to-end, from ideation through execution
Experience with and enthusiasm for emerging AI tools, agentic workflows, and automation capabilities
Excellent communication skills, particularly the ability to present data clearly to senior leadership.

Benefits

Comp & perks

Fully remote work, giving you the flexibility to do your best work from anywhere in the continental U.S. (unless otherwise noted)
Subsidized healthcare plans, including orthodontic coverage, with HSA option that includes employer matching
Company-paid disability and life insurance, with the option to enhance coverage through voluntary plans
Robust Paid Time Off, including Flex PTO for salaried roles, paid parental leave, company holidays, and paid volunteer service time
Retirement savings with employer match, vesting every pay period
Flexible Spending Accounts for healthcare and dependent care
Optional supplemental coverages, such as accident, hospital, and critical illness insurance, identity theft and credit monitoring, and legal protection services
Meaningful recognition and tangible rewards that celebrate achievements, fuel motivation, and recognize both individual and team success

ATS Keywords

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Hard Skills & Tools

marketing analyticsmarketing operationsCRM reportingdashboard creationattribution modelingmarketing mix analysisSQLPythonExcelmarketing automation

Soft Skills

process orientationproject ownershipcommunication skillsdata storytellinginsight generationcollaborationproblem-solvingnarrative developmenttrend analysisdocumentation