Social & Content Marketing Strategist – Onsite & Offsite

Follett Content Solutions

Social & Content Marketing Strategist developing content strategies for Follett Content Solutions. Responsible for planning, executing, and managing marketing initiatives to engage educators and support business growth.

Posted 5/19/2026full-timeMcHenry • Illinois • 🇺🇸 United StatesSeniorLead💰 $70,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Developing and implementing comprehensive content marketing strategies
Collaborating with cross-functional teams
Writing, editing, and producing various types of content
Executing the webinar program
Analyzing content and campaign performance metrics
Crafting comprehensive plans for social media marketing
Owning community management and engagement on social media
Developing and executing paid social media strategies
Analyzing content performance metrics for influencer marketing
Creating multimedia content with videographer

Requirements

What you’ll need

7-10 years of experience
Bachelor's degree or equivalent
Extensive experience in B2B content marketing, social media marketing, and influencer marketing
Experience with TikTok, Facebook, Instagram, Threads, X, Blue Sky, LinkedIn, Pinterest, and YouTube
Strong social content development and storytelling skills
Requires strong analytical skills, SEO best practices, UTM parameters, experience interpreting data
Familiarity with Google Analytics
Proficiency in Wistia, HubSpot, and Sprout Social or similar software
Excellent communication and interpersonal skills
Experience in the education sector is highly desirable

Benefits

Comp & perks

hybrid work schedule with 3 days in the office and 2 remote days
bonus eligibility

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content marketingsocial media marketinginfluencer marketingSEOdata analysisstorytellingcontent performance metricscommunity managementpaid social media strategiesmultimedia content creation

Soft Skills

analytical skillscommunication skillsinterpersonal skills