Director, Brand & Content

Follett Content Solutions

Director, Brand & Content leading brand strategy and content development for Follett Content Solutions. Responsible for overall brand positioning and content execution across channels.

Posted 5/8/2026full-timeMcHenry • Illinois • 🇺🇸 United StatesLead💰 $110,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Own the Follett Content brand
Define, document, and steward brand positioning
Provide strategic oversight of the brand style guide
Partner with the VP, Marketing, to ensure brand communications reflect strategic priorities
Set the vision, framework, and priorities for content across the business
Hold strategic accountability for all content marketing initiatives
Oversee thought leadership and influencer programs
Execute paid ads, display, and paid sponsorship opportunities
Provide management oversight of project coordination
Own the PR and communications strategy
Lead and develop the communications/PR function

Requirements

What you’ll need

10+ years of progressive marketing leadership experience
Proven B2B marketing expertise
5-7 years of direct experience building, leading, and overseeing marketing communications
Strong strategic decision-making skills
Excellent written and verbal communication skills
Proven project management skills
Deep understanding of marketing systems, tooling, and process optimization
A leadership style that motivates and develops teams

Benefits

Comp & perks

Array of benefits offered

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingcontent marketingproject managementbrand positioningcommunications strategythought leadershipinfluencer programspaid advertisingdisplay advertisingsponsorship opportunities

Soft Skills

strategic decision-makingwritten communicationverbal communicationteam leadershipteam developmentmotivationoversightcollaborationaccountabilityvision setting