Director, Small Market Growth

Foley

Director of Small Market Growth focusing on high-velocity customer acquisition for an AI-ready SaaS. Collaborating across teams to drive measurable outcomes in fast-paced environments.

Posted 5/1/2026full-timeRemote • Arizona, California, Colorado, Connecticut, Florida, Illinois, Kansas, Maryland, Massachusetts, Missouri, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wisconsin • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation
Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels
Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization
Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact
Build and scale a performance creative engine that produces and tests high volumes of content across channels
Develop systems to categorize, test, and optimize messaging, hooks, and creative formats
Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation
Expand into new channels and formats based on performance signals
Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation
Build automated systems for campaign execution, audience targeting, and performance optimization
Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts
Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains
Drive a product-led, self-serve growth motion that converts traffic into paying customers
Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue
Partner with Sales to ensure alignment between self-serve and assisted conversion paths
Identify and close gaps across the funnel to maximize conversion and revenue yield
Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI
Analyze campaign and channel performance to inform budget allocation and scaling decisions
Build a culture of experimentation, using data and rapid testing to continuously improve performance

Requirements

What you’ll need

Strong background in high-velocity SMB, B2C, or PLG growth environments
Deep performance marketing expertise across paid search, paid social, and SEO/GEO
Hands-on operator who actively manages campaigns, builds systems, and executes directly
Proven experience owning full-funnel growth, not just top-of-funnel demand generation
Experience building or leveraging AI systems beyond basic LLM usage, including workflows, automation, or agent-based systems
Highly analytical, with a strong grasp of CAC, LTV, ROAS, and conversion metrics
Experience in product-led growth or self-serve SaaS models
Experience in FinTech, compliance, or regulated SaaS environments is a plus

Benefits

Comp & perks

medical, dental, and vision coverage
a 401(k) with company match
paid time off and holidays
wellness programs
an employee assistance program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingpaid searchpaid socialSEOGEOcampaign optimizationAI-driven workflowsautomationconversion metricsdata analysis

Soft Skills

analyticaljudgmentcollaborationexperimentationcommunication