Foley

Senior Demand Generation Manager

Foley

full-time

Posted on:

Location Type: Remote

Location: Arizona • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $110,000 - $140,000 per year

Job Level

Senior

About the role

  • Own demand generation strategy aligned to company growth and pipeline goals
  • Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)
  • Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution
  • Define KPIs and continuously optimize campaigns based on performance data
  • Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs
  • Partner with Content and Product Marketing to develop high-performing campaign assets
  • Analyze funnel performance and identify opportunities to improve conversion and efficiency
  • Build reporting frameworks and dashboards to track campaign and pipeline performance
  • Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution

Requirements

  • 5–8+ years in demand generation, growth marketing, or digital marketing
  • Proven track record of driving pipeline and revenue through digital campaigns
  • Strong experience with lifecycle marketing and funnel optimization
  • Deep understanding of demand generation channels (paid media, email, web, automation)
  • Data-driven mindset with strong analytical and performance optimization skills
  • Experience working closely with Sales and RevOps to drive funnel efficiency
  • Strong cross-functional collaboration and communication skills
  • Familiarity with AI tools for marketing (content, segmentation, analytics, automation)
  • Experience testing and implementing new technologies or growth tactics
  • Highly organized, self-directed, and comfortable owning multiple programs
  • Bachelor’s degree or equivalent experience.
Benefits
  • medical, dental, and vision coverage
  • 401(k) with company match
  • paid time off and holidays
  • wellness programs
  • employee assistance program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingdigital marketinglifecycle marketingfunnel optimizationcampaign performance analysisKPI definitionpipeline metricsconversion rate optimizationmulti-channel campaigns
Soft Skills
analytical skillsperformance optimizationcross-functional collaborationcommunication skillsorganizational skillsself-directedlead nurturingsegmentationengagement programsstrategic alignment