Senior Demand Generation Manager

Foley

Senior Demand Generation Manager at Foley driving scalable demand generation programs for pipeline growth. Collaborating across teams to optimize marketing efforts and using AI for enhanced efficiency.

Posted 4/20/2026full-timeRemote • Arizona, California, Colorado, Connecticut, Florida, Illinois, Kansas, Maryland, Massachusetts, Missouri, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wisconsin • 🇺🇸 United StatesSenior💰 $110,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Own demand generation strategy aligned to company growth and pipeline goals
Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)
Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution
Define KPIs and continuously optimize campaigns based on performance data
Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs
Partner with Content and Product Marketing to develop high-performing campaign assets
Analyze funnel performance and identify opportunities to improve conversion and efficiency
Build reporting frameworks and dashboards to track campaign and pipeline performance
Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution

Requirements

What you’ll need

5–8+ years in demand generation, growth marketing, or digital marketing
Proven track record of driving pipeline and revenue through digital campaigns
Strong experience with lifecycle marketing and funnel optimization
Deep understanding of demand generation channels (paid media, email, web, automation)
Data-driven mindset with strong analytical and performance optimization skills
Experience working closely with Sales and RevOps to drive funnel efficiency
Strong cross-functional collaboration and communication skills
Familiarity with AI tools for marketing (content, segmentation, analytics, automation)
Experience testing and implementing new technologies or growth tactics
Highly organized, self-directed, and comfortable owning multiple programs
Bachelor’s degree or equivalent experience.

Benefits

Comp & perks

medical, dental, and vision coverage
401(k) with company match
paid time off and holidays
wellness programs
employee assistance program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationgrowth marketingdigital marketinglifecycle marketingfunnel optimizationcampaign performance analysisKPI definitionpipeline metricsconversion rate optimizationmulti-channel campaigns

Soft Skills

analytical skillsperformance optimizationcross-functional collaborationcommunication skillsorganizational skillsself-directedlead nurturingsegmentationengagement programsstrategic alignment