Demand Generation Manager – Small Market
Foley
full-time
Posted on:
Location Type: Remote
Location: Arizona • Colorado • United States
Visit company websiteExplore more
Salary
💰 $85,000 - $105,000 per year
About the role
- Own the end-to-end execution of integrated, multi-channel marketing campaigns that drive new logo acquisition and customer expansion within the Small Market segment
- Build, launch, and optimize email, SMS, landing pages, nurture programs, and e-commerce experiences using marketing automation and AI-enabled tools
- Partner with Sales, Customer Success, Product Marketing, and RevOps to ensure strong lead flow, accurate attribution, and alignment with go-to-market priorities
- Coordinate paid media, SEO, and digital initiatives with external vendors to generate consistent, qualified pipeline
- Track and optimize performance across channels, using data to improve conversion rates, pipeline contribution, expansion revenue, and ROI
- Use AI and automation to streamline campaign workflows, reduce manual effort, and create scalable efficiencies across marketing operations
- Manage campaign timelines, asset coordination, and cross-functional execution
- Track, analyze, and optimize campaign performance across channels with a focus on pipeline contribution and revenue impact
- Monitor KPIs including MQLs, SQLs, conversion rates, cost per opportunity, pipeline influence, expansion revenue, and ROI
- Serve as the primary marketing point-of-contact for Small Market Sales and Customer Success
Requirements
- 4–6 years of experience in campaign management, demand generation, or digital marketing
- Experience executing multi-channel marketing campaigns
- Experience managing marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce)
- Experience leveraging AI and automation tools to improve marketing performance, workflow efficiency, content quality, or decision-making
- Experience with e-commerce platforms
- Strong analytical mindset with the ability to interpret performance data and drive optimization
- Excellent project management and organizational skills
- Experience working cross-functionally with Sales, Product Marketing, and RevOps teams
- Ability to manage multiple priorities in a fast-paced environment
- Experience managing paid media or vendor relationships directly
- Experience contributing to revenue forecasting and pipeline modeling
- Experience supporting SMB market segments is a plus
Benefits
- medical, dental, and vision coverage
- 401(k) with company match
- paid time off and holidays
- wellness programs
- employee assistance program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign managementdemand generationdigital marketingmulti-channel marketingmarketing automationCRM systemsAI toolse-commerce platformsdata analysisperformance optimization
Soft Skills
analytical mindsetproject managementorganizational skillscross-functional collaborationability to manage prioritiescommunication skillsleadershipadaptabilityproblem-solvingtime management