Focal Point

Digital Marketing

• Improve online visibility and lead generation across websites, search, and campaigns
• Own and optimize HubSpot funnels, forms, workflows, and reporting
• Support and update corporate and individual coach websites as needed
• Apply UX best practices to improve clarity, usability, and conversion
• Create light graphic and digital assets (web, email, social) when needed
• Stay current on the evolution of search, AI, and digital marketing tools
• Collaborate closely with content writer, designer, tech, and coach success partners

Digital Marketing Manager