Marketing Automation Strategy Manager

FNBO

Marketing Automation Strategy Manager advancing customer engagement and operational scalability at FNBO. Leveraging marketing automation capabilities while collaborating with cross-functional teams.

Posted 6/3/2026full-timeOmaha • New York • 🇺🇸 United StatesMid-LevelSenior💰 $81,662 - $134,741 per yearWebsite

About the role

Key responsibilities & impact

Serve as the subject matter expert on cross functional, omnichannel marketing automation capabilities and best practices
Identify, champion, and implement approach to leverage underutilized marketing automation capabilities that improve customer engagement and operational scalability
Operationalize marketing strategy by implementing scalable campaign frameworks, reusable templates, governance standards, and operational best practices
Partner with technology, data, and analytics teams to support integrations, audience enablement, and data quality initiatives
Champion sophisticated omnichannel marketing personalization strategies leveraging customer data, behavioral triggers, AI-driven recommendations, and dynamic content
Collaborate with data engineering and analytics teams to ensure proper data ingestion, hygiene, consent management, and utilization within the platform
Support and operationalize advanced personalization strategies leveraging customer data, behavioral triggers, dynamic content, and AI-driven capabilities
Analyze campaign and journey performance to identify actionable insights and strategic opportunities
Act as the bridge between marketing strategy and technical execution teams, translating complex requirements into scalable solutions
Oversee and support campaign deployment processes, stepping into hands-on execution for high-complexity, high-visibility, or technically challenging initiatives as needed

Requirements

What you’ll need

5+ years of hands-on experience with enterprise marketing automation and platform scalability
Experience administering and optimizing omnichannel customer engagement platforms spanning email (ESP), SMS/mobile messaging, web personalization, analytics, and customer data platforms (CDPs).
Strong understanding of digital marketing practices, data-driven customer engagement, and lifecycle marketing
Experience collaborating with technical teams (developers, data engineers) and translating marketing requirements into technical specifications
Experience working with structured customer data and managing large-scale campaign execution
Strong analytical mindset and proficiency in marketing analytics tools
Excellent communication, project management, and cross-functional collaboration skills.

Benefits

Comp & perks

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
Short-Term/Long-Term Disability Insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationcampaign frameworksdata qualitypersonalization strategiescustomer data managementanalyticsdigital marketinglifecycle marketingdata ingestionAI-driven recommendations

Soft Skills

analytical mindsetcommunicationproject managementcross-functional collaborationtranslating requirementsoperational best practiceschampioning initiativescollaborationproblem-solvingleadership