Senior Lifecycle, Customer Manager

FMX

Manage the full customer lifecycle and marketing strategy for FMX, a SaaS leader in facility management. Architect campaigns and drive measurable growth across key segments.

Posted 5/23/2026full-timeRemote • Ohio • 🇺🇸 United StatesSenior💰 $100,000 per yearWebsite

About the role

Key responsibilities & impact

Lifecycle & Funnel Optimization: Build and maintain full funnel visibility, managing dashboards for lead flow, scoring performance, stage-by-stage conversion, and stage aging across K-12, Higher Ed, and Commercial segments. Own the Lead to MQL conversion KPI end-to-end.
Campaign Architecture: Define and assign the campaign roadmap for the campaign execution team, establishing a seamless handoff operating rhythm with clear briefs, success metrics, and a review cadence.
Email & Nurture Strategy: Design and execute advanced nurture programs that welcome new leads, re-engage cold accounts, follow up after events, and deliver industry-specific content tailored to our unique target audiences.
Customer Marketing & Expansion: Build and scale FMX's customer marketing program, including advocacy, referrals, customer speakers, case studies, and review platform engagement (G2, Capterra, Software Advice).
Pipeline Motion: Partner with CS and Product Marketing to stand up the expansion pipeline motion through cMQLs, cross-sell/upsell campaigns, customer webinars, and in-product communications.
CRM & Marketing Automation: Leverage Marketo and CRM platforms to architect programs, manage lead scoring QA alongside RevOps, and tune campaign triggers quarterly.
Reporting & Analytics: Define the metrics framework for lifecycle marketing KPIs, laddering them to pipeline and revenue. Publish a recurring state-of-funnel readout to marketing and sales leadership.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
5–7 years of B2B SaaS marketing experience, with at least 3+ years owning lifecycle, demand, or customer marketing programs end-to-end.
Deep, hands-on fluency with Marketo, including the ability to architect programs, debug smart lists, and partner credibly with RevOps.
Active utilization of AI in your daily workflow (creative production, analysis, briefs, automation) to increase team velocity, with the ability to demonstrate it live.
Proven track record of owning funnel KPIs (Lead → MQL → SAL → Opp) and driving measurable conversion lift.
Strong project management skills and a self-starter mentality with the ability to walk into ambiguity, prioritize, and ship without waiting for a roadmap.
Experience standing up or scaling customer marketing, advocacy programs, and always-on vertical-specific webinars.
Familiarity with Demandbase, Salesforce, Qualified, or vertical SaaS marketing (especially K-12, Higher Ed, or government) is a plus.
Background in expansion or NRR-focused marketing at a growth-stage company is a bonus.
A match with our core pillars: Teamwork, Excellence, and Integrity.

Benefits

Comp & perks

100% company-paid health, dental, vision, long and short term disability, and life insurance.
Work from home: At FMX, we are remote first, but you’re welcome to use our office as you need. We host one all-company event a year to ensure that you can put a face to a name and establish high-trust relationships with your teammates and coworkers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
Home office stipend: We’ll give you everything necessary to do your job (company sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture and accessories. You will also get $60/month toward your home internet connection.
Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
Flexible Schedule: We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist visits, as long as you're meeting performance expectations and project timelines.
You can wear jeans and tees: Feel free to keep it casual, we do.
You’ll enjoy a collaborative culture and a close-knit team: We're a team of hard-working, high-fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously.

ATS Keywords

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Hard Skills & Tools

lifecycle marketingdemand marketingcustomer marketinglead scoringcampaign architectureemail marketingnurture programsanalyticsconversion optimizationproject management

Soft Skills

self-starterproject managementprioritizationadaptabilityteamworkexcellenceintegrity