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Senior ABM, Paid Digital Manager
FMXSenior ABM & Paid Digital Manager managing account-based marketing and paid digital strategy at FMX. Overseeing ad campaigns for high-value accounts in education and commercial segments.
About the role
Key responsibilities & impact- Build and run FMX's account-based marketing program end-to-end.
- Operate our ABM platform (Demandbase) as a power user, managing audience building, intent signal tuning, ad delivery, measurement, and reporting.
- Design and ship multi-channel account plays that combine ads, content, intent signals, and sales outreach into coordinated campaigns against Tier 1 and Tier 2 accounts.
- Own the Marketing Qualified Account (MQA) motion end-to-end.
- Own day-to-day performance across Google Ads, LinkedIn, paid social, retargeting, and ABM ad orchestration.
- Build a robust testing roadmap and partner with content and CRO teams to continuously improve paid traffic conversion.
- Partner closely with sales and SDR leadership to establish an airtight feedback loop on account quality.
- Define the metrics framework for ABM and paid channels, publishing a recurring state-of-accounts readout.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- 5–7 years of B2B SaaS marketing experience, with at least 3+ years running ABM, paid digital, or both end-to-end.
- Expert ABM platform fluency, with deep, hands-on experience running Demandbase (or 6sense / Terminus at equivalent depth) as a power user.
- AI Expertise and active utilization of AI every day as a core part of your workflow (creative production, account research, ad copy generation, bidding analysis, and workflow automation).
- Proven track record of running paid digital at scale (Google Ads, LinkedIn, paid social) and owning pipeline KPIs against spend.
- Strong analytical mindset and high comfortability in spreadsheets, BI dashboards, and ad platforms to diagnose performance independently.
- Familiarity with Salesforce, Marketo, Qualified, or experience marketing to K-12, Higher Ed, or government buyers is a plus.
Benefits
Comp & perks- 100% company-paid health, dental, vision, long and short term disability, and life insurance.
- Home office stipend of up to $500 for equipment, furniture and accessories.
- $60/month for home internet connection.
- Generous PTO and UTO (unplanned time off) policies.
- Flexible Schedule to manage personal appointments as long as performance expectations are met.
- Collaborative culture and close-knit team with opportunities for mentorship.
- Casual dress code, wearing jeans and tees is acceptable.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
account-based marketingDemandbaseGoogle AdsLinkedInpaid socialretargetingAI expertisepipeline KPIsanalyticsB2B SaaS marketing
Soft Skills
analytical mindsetcommunicationcollaborationfeedback loop establishmentperformance diagnosis