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GTM Strategy Consultant
FMIConsultant role in FMI's Strategy Practice helping A/E/C firms with market insights and growth priorities. Collaborate with teams and clients to enhance business development actions and strategies.
About the role
Key responsibilities & impact- Engage with stakeholders at all levels of client organizations, including executives, BD leaders, and marketing teams
- Conduct primary and secondary research to uncover market trends, client needs, and growth opportunities
- Develop clear, client-ready deliverables (presentations, reports, tools, and meeting materials)
- Manage workstreams across multiple engagements, ensuring timelines, coordination, and follow-through
- Deliver exceptional client service through responsiveness, ownership, and strong communication
- Contribute to FMI thought leadership through research and content development
- Evaluate BD and marketing materials for clarity, effectiveness, and alignment to strategy
- Support development of BD enablement tools (call plans, discovery questions, proposal storylines, interview prep guides)
- Help craft differentiated messaging and value propositions aligned to target markets and buyer needs
- Collaborate with marketing teams on campaign planning (content strategy, events, digital nurture, account-based efforts)
- Define and track growth KPIs (pipeline health, win rate, client expansion, proposal throughput, campaign performance)
- Support CRM utilization and pipeline discipline, including reporting and forecasting visibility
- Facilitate workshops and training sessions to drive adoption of GTM tools, processes, and best practices
Requirements
What you’ll need- Bachelor’s degree required; A/E/C-related degree a plus
- MBA or advanced degree preferred, or equivalent experience in A/E/C go-to-market strategy
- Familiarity with A/E/C business development and marketing (RFQs/RFPs, interviews, capture planning, campaigns)
- Strong analytical and project management skills; able to manage multiple priorities in a fast-paced environment
- Excellent communication skills, including presenting to both executive and front-line audiences
- Experience developing and using BD tools (account plans, pursuit strategies, campaign calendars, enablement content)
- CRM and pipeline management experience (e.g., Salesforce, Unanet, MS Dynamics, HubSpot) with a data-driven mindset
Benefits
Comp & perks- FMI provides a comprehensive benefit package consisting of paid employee medical insurance
- life insurance
- long-term disability
- strong 401(k) plan
- PTO
- parental leave benefit
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market researchdata analysisproject managementBD tools developmentKPI trackingcontent developmentcampaign planningproposal developmentclient deliverables creationpipeline management
Soft Skills
communicationstakeholder engagementresponsivenessownershipcollaborationanalytical thinkingtime managementpresentation skillstraining facilitationstrategic thinking
Certifications
Bachelor's degreeMBAA/E/C-related degree