Digital Marketing Manager

FMI

Digital Marketing Manager leading digital marketing strategy and execution at FMI. Focused on data informed campaigns and cross channel marketing efforts to drive business growth.

Posted 4/12/2026full-timeDenver • Colorado • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a data informed digital marketing strategy aligned with FMI’s growth objectives
Lead integrated, cross channel campaigns across paid media, social, email, and web
Translate FMI’s brand and thought leadership into compelling digital experiences that engage target audiences
Continuously refine strategy, messaging, and channel mix based on performance insights and market trends
Plan, manage, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, and industry publications
Own campaign performance across the funnel, with a focus on conversion, cost efficiency, and pipeline contribution
Apply structured testing such as A/B testing, audience segmentation, and creative optimization to improve results over time
Partner closely with business development and lead generation teams to align marketing efforts with pipeline and revenue goals
Design and execute targeted nurture campaigns that move prospects through the buyer journey
Support lead management processes, ensuring timely and effective handoff of qualified leads
Optimize segmentation, lead scoring, and lifecycle workflows to improve conversion rates
Manage and optimize FMI’s marketing automation platform, HubSpot, to support campaign execution and nurture programs
Ensure strong alignment and integration between marketing automation and CRM, Salesforce, systems for accurate tracking and attribution
Maintain audience personas and segmentation strategies grounded in performance data
Leverage dashboards and reporting tools to monitor campaign and channel performance
Translate data into clear, actionable insights that inform strategy, targeting, and content decisions
Identify trends, gaps, and opportunities across the funnel and recommend improvements
Foster a culture of data informed decision making across marketing and business development teams
Lead FMI’s social media strategy with a focus on amplifying thought leadership and supporting lead generation and business development activities
Enable consultants and bankers to effectively use platforms like LinkedIn to build visibility and relationships
Manage content distribution tools such as Gaggle to ensure consistent, on brand engagement
Track engagement and refine strategies to increase reach and impact
Act as a trusted partner to internal stakeholders, helping them leverage digital marketing to support client development
Collaborate across marketing, lead generation, and leadership to align on priorities and outcomes
Stay current on digital trends, AI tools, and best practices to continuously improve FMI’s marketing effectiveness

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field
5+ years of experience in digital marketing, demand generation, or performance marketing, preferably in a B2B or professional services environment
Proven experience developing and executing multi-channel campaigns across paid media, email, social, and web
Strong proficiency in digital marketing platforms, including Google Ads and LinkedIn Campaign Manager
Experience with marketing automation and CRM systems (HubSpot and Salesforce preferred)
Strong analytical skills with the ability to interpret data and optimize campaign performance
Experience with A/B testing, audience segmentation, and conversion optimization
Excellent verbal and written communication skills
Strong organizational and time management skills with the ability to manage multiple priorities
Ability to work independently and collaboratively across cross-functional teams

Benefits

Comp & perks

paid employee medical insurance
life insurance and LT disability
strong 401(k) plan
PTO
parental leave benefit

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingdemand generationperformance marketingmulti-channel campaignsA/B testingaudience segmentationconversion optimizationdata analysiscampaign performance optimizationlead scoring

Soft Skills

communicationorganizational skillstime managementcollaborationindependencedata informed decision makingstrategic thinkingcreativityleadershiprelationship building

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications