FMI

Digital Marketing Manager

FMI

full-time

Posted on:

Location Type: Hybrid

Location: Denver • Colorado • United States

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Salary

💰 $90,000 - $95,000 per year

About the role

  • Develop and execute a data informed digital marketing strategy aligned with FMI’s growth objectives
  • Lead integrated, cross channel campaigns across paid media, social, email, and web
  • Translate FMI’s brand and thought leadership into compelling digital experiences that engage target audiences
  • Continuously refine strategy, messaging, and channel mix based on performance insights and market trends
  • Plan, manage, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, and industry publications
  • Own campaign performance across the funnel, with a focus on conversion, cost efficiency, and pipeline contribution
  • Apply structured testing such as A/B testing, audience segmentation, and creative optimization to improve results over time
  • Partner closely with business development and lead generation teams to align marketing efforts with pipeline and revenue goals
  • Design and execute targeted nurture campaigns that move prospects through the buyer journey
  • Support lead management processes, ensuring timely and effective handoff of qualified leads
  • Optimize segmentation, lead scoring, and lifecycle workflows to improve conversion rates
  • Manage and optimize FMI’s marketing automation platform, HubSpot, to support campaign execution and nurture programs
  • Ensure strong alignment and integration between marketing automation and CRM, Salesforce, systems for accurate tracking and attribution
  • Maintain audience personas and segmentation strategies grounded in performance data
  • Leverage dashboards and reporting tools to monitor campaign and channel performance
  • Translate data into clear, actionable insights that inform strategy, targeting, and content decisions
  • Identify trends, gaps, and opportunities across the funnel and recommend improvements
  • Foster a culture of data informed decision making across marketing and business development teams
  • Lead FMI’s social media strategy with a focus on amplifying thought leadership and supporting lead generation and business development activities
  • Enable consultants and bankers to effectively use platforms like LinkedIn to build visibility and relationships
  • Manage content distribution tools such as Gaggle to ensure consistent, on brand engagement
  • Track engagement and refine strategies to increase reach and impact
  • Act as a trusted partner to internal stakeholders, helping them leverage digital marketing to support client development
  • Collaborate across marketing, lead generation, and leadership to align on priorities and outcomes
  • Stay current on digital trends, AI tools, and best practices to continuously improve FMI’s marketing effectiveness

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • 5+ years of experience in digital marketing, demand generation, or performance marketing, preferably in a B2B or professional services environment
  • Proven experience developing and executing multi-channel campaigns across paid media, email, social, and web
  • Strong proficiency in digital marketing platforms, including Google Ads and LinkedIn Campaign Manager
  • Experience with marketing automation and CRM systems (HubSpot and Salesforce preferred)
  • Strong analytical skills with the ability to interpret data and optimize campaign performance
  • Experience with A/B testing, audience segmentation, and conversion optimization
  • Excellent verbal and written communication skills
  • Strong organizational and time management skills with the ability to manage multiple priorities
  • Ability to work independently and collaboratively across cross-functional teams
Benefits
  • paid employee medical insurance
  • life insurance and LT disability
  • strong 401(k) plan
  • PTO
  • parental leave benefit
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingdemand generationperformance marketingmulti-channel campaignsA/B testingaudience segmentationconversion optimizationdata analysiscampaign performance optimizationlead scoring
Soft Skills
communicationorganizational skillstime managementcollaborationindependencedata informed decision makingstrategic thinkingcreativityleadershiprelationship building
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications