Ad Monetization Manager

FM GAMES

Ad Monetization Manager optimizing advertising strategies across FM Games' portfolio of mobile games. Collaborating with cross-functional teams to enhance ad operations and revenue performance.

Posted 5/9/2026full-timeAthina • 🇬🇷 GreeceJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

Unity

About the role

Key responsibilities & impact

Manage and implement ad monetization strategies across multiple titles, ad networks, and demand partners.
Support and contribute to the ad monetization strategy, aligning with overall group and portfolio goals.
Design and optimize in-game ad placements, formats, and user segmentation strategies to improve ARPDAU, eCPM, fill rate, and overall LTV.
Develop and maintain ad operations processes, including mediation setups, waterfalls, and network integrations across platforms such as AppLovin MAX, Unity LevelPlay, and AdMob.
Monitor and manage ad creative quality across networks — reviewing served ads, handling player-reported ad issues, and using network-side blocking tools (advertiser blocklists, category exclusions, creative review queues) to maintain a safe, age-appropriate, and brand-aligned experience.
Ensure ad monetization compliance with platform policies and regulations (Apple/Google store policies, COPPA where relevant, GDPR, ATT/IDFA, CMP/consent flows, SKAdNetwork/AdAttributionKit) in collaboration with Legal and Ad Tech.
Conduct performance analysis across key KPIs, identifying opportunities and supporting continuous improvement.
Run hypothesis-driven A/B tests in collaboration with Product and BI teams; analyse results, scale winners and iterate.
Collaborate cross-functionally with Product, Game Design, Engineering, BI, QA and UA teams to deliver monetization improvements.
Build and maintain relationships with ad network partners and account managers to maximize performance and resolve ad quality escalations quickly.
Support Ad Tech and Data requirements, including SDK integrations, tracking, dashboards and automation.
Contribute to documenting and sharing best practices and insights across group.

Requirements

What you’ll need

2–3 years of experience in advertising monetization, ad operations or revenue-related roles, ideally within mobile gaming or digital products.
Good understanding of the ad tech ecosystem, including ad networks, mediation platforms, waterfalls and basic programmatic concepts.
Hands-on experience with at least one major mediation platform (AppLovin MAX, Unity LevelPlay or AdMob mediation) is strongly preferred.
Familiarity with ad quality tools and processes — advertiser/creative blocking, category controls, and handling user-reported ad complaints across networks.
Strong analytical skills with the ability to interpret data and support data-driven decisions.
Exposure to A/B testing and working with product and data teams to support optimization efforts.
Good cross-functional collaboration and communication skills.
Organized with the ability to manage multiple tasks in a fast-paced environment.
Attention to detail and a proactive problem-solving mindset.
Interest in mobile games and understanding of free-to-play models is a plus.
Hands-on experience using AI tools (e.g. ChatGPT, Claude, Gemini, Copilot) to accelerate day-to-day work — automating reporting, summarising data, drafting documentation, prototyping scripts or queries, or supporting ad creative/quality review — is a plus.

Benefits

Comp & perks

Competitive salary aligned with your experience
Hybrid working model offering flexibility
Team health insurance plan
Opportunity to work in a fast-growing global industry
Exposure to international teams and projects
A collaborative and learning-focused environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

ad monetizationad operationsA/B testingdata analysisSDK integrationsuser segmentationmediation platformsprogrammatic conceptsad quality toolsperformance analysis

Soft Skills

analytical skillscross-functional collaborationcommunication skillsorganizational skillsproblem-solving mindsetattention to detailproactive approachability to manage multiple taskssupporting data-driven decisionsrelationship building