Flywire

Senior Marketing Manager

Flywire

full-time

Posted on:

Location Type: Remote

Location: Remote • Colorado, Illinois, Massachusetts, Texas • 🇺🇸 United States

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Salary

💰 $114,000 - $132,000 per year

Job Level

Senior

About the role

  • Lead the strategy and roll up your sleeves on the execution of inbound and outbound demand generation programs—online and offline—including paid and organic media, SEO and GEO, and multi-channel campaigns that bring in a steady stream of qualified leads.
  • Oversee and fine-tune high-performing inbound marketing channels, including SEO, to boost visibility, attract the right audiences, and turn interest into action.
  • Keep a close eye on campaign results, using data to spot opportunities, improve conversion rates, and get the most out of every dollar spent.
  • Manage and continually improve Google Ads campaigns to sharpen targeting, increase efficiency, and deliver better outcomes.
  • Work with internal teams and trusted agencies/vendors to create content and messaging that speak directly to the needs of each audience and stage of the buyer journey.
  • Bring a genuine curiosity for AI, testing and applying new tools to grow lead volume, improve quality, personalize outreach, and make campaigns run smarter.
  • Collaborate with cross-functional teams to launch well-coordinated campaigns that make a measurable impact on Flywire’s growth.

Requirements

  • 7+ years of B2B marketing experience, ideally in SaaS or technology, with a track record of leading successful demand generation programs
  • Proven ability to grow pipeline through creative, multi-channel campaigns (both online and offline)
  • Comfortable working with marketing technology like HubSpot, Marketo, Salesforce, and SEO tools
  • Genuine interest in exploring and applying AI to marketing, and experience using it to improve content, personalization, targeting, and campaign results
  • Skilled at navigating global organizations and collaborating across multiple teams, functions, and time zones
  • Strong project management skills with experience guiding cross-functional initiatives from start to finish
  • Data-driven mindset with a history of using insights to make smart marketing decisions and improve performance
Benefits
  • Competitive compensation, including Restricted Stock Units
  • Employee Stock Purchase Plan (ESPP)
  • Flying Start - Our immersive Global Induction Program
  • Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social media
  • Dynamic & Global Team (we have been collaborating virtually for years!)
  • Wellbeing Programs (Mental Health, Wellness) with Global FlyMates
  • Be a meaningful part in our success - every FlyMate makes an impact
  • Competitive time off including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect Days!
  • Great Talent & Development Programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationSEOGoogle Adsmulti-channel campaignsdata analysiscampaign managementcontent creationpersonalizationproject managementpipeline growth
Soft skills
collaborationcuriositycreativitycommunicationleadershipadaptabilityproblem-solvingstrategic thinkingorganizational skillsdata-driven mindset
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