Head of Marketing Planning Excellence
Flutter UK & Ireland
full-time
Posted on:
Location Type: Hybrid
Location: Dublin • Ireland
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Job Level
About the role
- Own the central marketing planning operating model, embedding shared frameworks, principles, templates, playbooks, and governance to raise standards, improve efficiency, and reduce friction across UKI brands and Marketing Services.
- Lead senior-level, cross-brand collaboration and prioritisation, clarifying objectives and support requirements, setting up key forums, and driving alignment, decision-making, and best-practice sharing across the UKI portfolio.
- Provide a clear, portfolio-level view of Marketing Services resource requirements, identifying conflicts, dependencies, and constraints, and supporting prioritisation and reallocation where required.
- Identify gaps, tensions, and opportunities across the portfolio, working with brands and Marketing Services to resolve issues and unlock improvements.
- Develop and deploy insights, measurement, and performance tools to enable data-led planning decisions and continuous optimisation.
- Foster a culture of continuous improvement and shared learning, strengthening planning capability and impact across brands and Marketing Services.
Requirements
- Proven experience in marketing planning, integrated marketing, or marketing operations, ideally at a portfolio or multi-brand level.
- Deep understanding of brand, media, digital, CRM, creative marketing, and measurement, with the ability to apply insight to strategic decisions.
- Skilled at designing and embedding frameworks, processes, and repeatable ways of working to improve efficiency and consistency across multiple brands.
- Experienced in navigating complex, multi-brand organisations, simplifying complexity, and influencing senior stakeholders to drive alignment and prioritisation.
- Strong senior stakeholder management and communication skills, with confidence to lead cross-brand discussions and forums.
- Collaborative, proactive, and results-focused, able to embed new ways of working and raise planning standards across a portfolio of brands.
Benefits
- Flexible ways of working – home or office, it’s your choice!
- £1,000 learning fund
- Twice-yearly bonus (with part of it guaranteed!)
- Pension contribution scheme
- Private healthcare
- Access to thousands of Udemy courses
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year
- Unlimited holiday
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing planningintegrated marketingmarketing operationsframeworksprocessesperformance toolsdata-led planningmeasurementcreative marketingCRM
Soft Skills
senior stakeholder managementcommunicationcollaborationproactiveresults-focusedinfluencingdecision-makingbest-practice sharingcontinuous improvementproblem-solving