Senior Marketing Insight Analyst
Flutter International
full-time
Posted on:
Location Type: Office
Location: Saint Julian's • Malta
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Job Level
Tech Stack
About the role
- Responsible for designing & delivering marketing insights solutions
- Integrate Brand tracking & brand equity metrics and its relevance into wider marketing and commercial performance reporting
- Embed econometrics modelling with an effective frequency to support investment decision making
- Share of search data tracking and reporting including relevant competitor and market insight
- Support engagement & content teams with analysis and reporting to support investment decisions
- Provide stakeholders & decision makers with regular performance narrative updates, highlighting issues, challenges & opportunities
- Development of self-serve reporting tools and automated reporting bringing knowledge of the best tools available to the role
- Support the development and integration of an effective attribution model
- Support & facilitate planning & budget forecast by providing key insight
Requirements
- Proven experience of marketing insight analysis and reporting specifically in marketing effectiveness and customers journeys
- Strong analytics mindset – applying techniques to answer business questions
- Excellent Microsoft Excel skills, with an ability to transform, analyse and present data for use in decision making
- A strong foundation in querying data with SQL, PPT and PowerBI (or an equivalent data visualisation tool)
- Experience of developing and integrating attribution models
- Experience of working closely with key insights partners and agencies including Google
- Previous experience of pioneering new techniques and models
- Experience presenting complex solutions and insight to senior leadership audience
- Initiative taker with keen interest in latest measurement and tracking trends and developments
- An ability to use data as a means of storytelling, communicating technical concepts to both technical and non-technical audiences.
- Excellent organisational skills with the ability to multitask and manage time appropriately while under pressure
- Excellent communication skills with the ability to present information in a clear and concise manner.
- Strong interpersonal skills with the ability to build relationships across departments.
- Ability to take ownership of projects and to work alone with little or no supervision.
- Willingness to learn and proactive in sourcing relevant knowledge to self-solve.
- Knowledge and understanding of the Gaming industry beneficial.
Benefits
- Discretionary annual performance bonus
- 30 days paid leave
- Health and dental insurance for you, your partner and your children (if you all live at the same address)
- Personal life assurance and partial & permanent disability insurance
- The option to join our company pension scheme
- A personal interest allowance to let you learn something new or pursue a hobby
- Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
- Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
- 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
- Access to an on-site gym.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing insight analysismarketing effectivenesscustomer journeysdata analysisSQLPowerBIattribution modelsdata storytellingautomated reportingeconometrics modelling
Soft Skills
analytical mindsetcommunication skillsorganizational skillsinterpersonal skillsinitiativetime managementpresentation skillsownershipproactive learningmultitasking