Head of Marketing Strategy – Planning
Flutter International
full-time
Posted on:
Location Type: Hybrid
Location: Dublin • 🇮🇪 Ireland
Visit company websiteJob Level
Lead
About the role
- Define the PokerStars Marketing strategy for Southern Europe
- Build key relationships with core teams including Commercial and Marketing functions
- Translate commercial ambitions into executable marketing plans
- Oversee the development of brand positioning across all marketing channels
- Establish clear processes for the SEU brand strategy & creative team
- Collaborate with Marketing Insight to track performance and optimise strategy
- Ensure compliance with regulations related to marketing
Requirements
- Experience in a marketing, advertising or related role
- Experience of commercial areas and high collaboration with different functions
- Extensive experience of marketing, brand and comms strategy
- Ability to lead and develop a team
- Proactive and able to work independently
- Experience of innovating in marketing and seeking new growth opportunities
- Strong ability in data analysis and translation into insight
- Knowledge of or an interest in online poker, casino and sportsbook preferable
- Fluent or strong knowledge of French, Spanish or Portuguese desirable
Benefits
- Health insurance
- Professional development
- Flexible work hours
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysismarketing strategybrand strategycomms strategyperformance trackingoptimisationexecutive marketing plansinnovative marketinggrowth opportunities
Soft skills
leadershipteam developmentproactiveindependent workcollaborationrelationship building