Intern – Brand Design
Workiva
Director of Brand Design, B2B
Fluent, Inc
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $140,000 per year
Job Level
Lead
About the role
- Maintain, evolve, and iterate on Fluent’s brand identity, voice, and visual systems with a strong B2B lens.
- Establish and update brand guidelines that support consistency and scalability across teams.
- Collaborate with leadership to ensure brand direction aligns with company strategy and B2B market positioning.
- Identify opportunities to modernize and innovate how the brand engages with business audiences.
- Design and produce marketing assets including B2B campaign creative (email, social, paid media, content marketing), website visuals, and demand-gen collateral.
- Develop sales enablement and thought-leadership materials tailored to enterprise and business audiences.
- Build creative concepts for campaigns that drive awareness, trust, and conversions in a B2B context.
- Collaborate with copywriters, marketers, and video partners to deliver cohesive narratives.
- Mentor junior designers, providing clear feedback, growth opportunities, and creative direction.
- Help shape workflows and set standards that raise the quality bar across the design team.
- Foster a collaborative environment that balances creative exploration with delivery at speed.
- Serve as the creative and brand partner across Marketing, Product, and other teams as needed.
- Translate strategic business objectives into brand and design solutions that resonate with B2B audience
- Provide brand education and guidance, helping stakeholders apply guidelines effectively.
- Confidently articulate design rationale and creative decisions to cross-functional partners and leadership.
- Develop scalable templates, design systems, and creative processes that improve speed and consistency.
- Manage design intake and execution using Asana and other management tools to maintain visibility and accountability.
- Continuously refine QA, feedback loops, and creative workflows to maximize output quality.
Requirements
- 8 - 10 years of experience in B2B marketing and brand design, ideally in high-growth environments.
- Strong portfolio showcasing both strategic brand systems and high-quality design execution across B2B campaigns.
- Experience managing and mentoring junior designers, with a leadership style that is collaborative, clear, and supportive.
- Expert in professional design tools such as Figma and Adobe Creative Suite, with strong ability to create scalable, marketing-ready assets in Google Slides and Canva.
- Experience leveraging HubSpot for campaign and asset deployment, and Asana (or similar) for creative workflow management
- Ability to translate business strategy into brand narratives and creative assets tailored for business audiences.
- Exceptional attention to detail, visual storytelling, and consistency across deliverables.
- Comfortable managing multiple priorities under tight timelines in a fast-paced environment.
- Strong communicator and collaborator with cross-functional confidence.
- Self-starter with the ability to balance long-term vision with immediate execution needs.
- Bachelor’s Degree or equivalent added experience
- Experience with data analysis and interpretation
Benefits
- Competitive compensation
- Ample career and professional growth opportunities
- New Headquarters with an open floor plan to drive collaboration
- Health, dental, and vision insurance
- Pre-tax savings plans and transit/parking programs
- 401K with competitive employer match
- Volunteer and philanthropic activities throughout the year
- Educational and social events
- The amazing opportunity to work for a high-flying performance marketing company!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingbrand designvisual storytellingdesign systemscampaign creativesales enablement materialsthought-leadership materialsdata analysiscreative processesQA
Soft skills
collaborative leadershipmentoringcommunicationattention to detailcross-functional collaborationself-startercreative directionfeedbacktime managementstrategic thinking
Certifications
Bachelor’s Degree
