Vice President, Programmatic & Data Solutions

Fluent, Inc

. Build and maintain a robust, self-sourced pipeline through proactive outreach, industry relationships, and a consultative sales process .

Posted 5/20/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $140,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Build and maintain a robust, self-sourced pipeline through proactive outreach, industry relationships, and a consultative sales process
Lead full sales cycles from prospecting and discovery through solution design, negotiation, and close
Establish and hit quarterly and annual revenue targets aligned to division growth goals
Develop a strategic account plan that balances new business acquisition with expansion of existing partnerships
Leverage and expand existing relationships at holding company agencies, independent agencies, and programmatic platforms (DSPs, SSPs, data marketplaces)
Position Fluent as a strategic data partner not a vendor within client and agency planning cycles
Secure early-stage inclusion in media planning conversations, RFPs, and annual budget cycles
Attend and represent Fluent at key industry events, conferences, and agency summits
Own client relationships post-sale, serving as an ongoing strategic partner and point of escalation
Identify upsell, cross-sell, and renewal opportunities across your book of business
Monitor campaign performance and proactively bring solutions that demonstrate continued ROI for clients
Ensure a seamless handoff and ongoing alignment between sales, operations, and client success teams
Serve as a voice of the market internally translating client feedback into product, packaging, and go-to-market insights
Collaborate with product, operations, and marketing to shape proposals, activation strategies, and vertical-specific solutions
Partner with leadership on pricing strategy, competitive positioning, and new vertical expansion priorities
Contribute to a culture of accountability through disciplined forecasting, pipeline hygiene, and CRM usage

Requirements

What you’ll need

8–12+ years of progressive enterprise sales experience at a DSP, SSP, data vendor, agency trading desk, or relevant ad tech company
Demonstrated track record of building and maintaining a high-quality pipeline through consultative, solution-based selling not reactive order-taking
Active, existing relationships with decision-makers at holding company agencies, independent agencies, and programmatic platforms
Deep expertise in the programmatic ecosystem: audience targeting, first-party data activation, data onboarding, modeling, DSP/SSP workflows, and CTV
Proven ability to manage long, complex sales cycles with multiple stakeholders across client organizations
Experience managing accounts post-close, including renewals, upsells, and executive relationship maintenance
Ability to operate as a trusted internal collaborator strong communication with product, ops, and leadership teams
Exceptional presentation and communication skills; comfortable influencing at the C-suite and VP level
Highly organized, self-motivated, and capable of managing competing priorities in a fast-paced environment

Benefits

Comp & perks

Salary Range: $140,000 to $160,000 base, $280,000-$320,000 OTE. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.
Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.
Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (274B) of the Immigration and Nationality Act (INA), 8 U.S.C. 1324b.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

enterprise salesconsultative sellingsolution designpipeline managementaudience targetingdata onboardingDSP workflowsSSP workflowsCTV

Soft Skills

communicationpresentation skillsorganizational skillsself-motivatedrelationship managementinfluencing skillscollaborationaccountabilitystrategic thinking