Head of Agency Sales – Commerce Media

Fluent, Inc

. Build and manage senior relationships across all six major holding companies at the programmatic investment and commerce media practice levels .

Posted 5/12/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $150,000 - $170,000 per yearWebsite

Tech Stack

Tools & technologies

PMP

About the role

Key responsibilities & impact

Build and manage senior relationships across all six major holding companies at the programmatic investment and commerce media practice levels
Own the full sales cycle from network pitch to IO execution for programmatic demand flowing through Fluent's commerce media network
Develop and close annual upfront and programmatic guaranteed commitments with holdco trading desks
Partner with product and yield teams to translate advertiser demand signals into supply and pricing strategy
Represent Fluent at key industry events (Cannes, ANA, IAB, ShopTalk) as a commerce media thought leader
Build the playbook for how Fluent sells programmatically at scale — this role will grow a team around it

Requirements

What you’ll need

12+ years in programmatic media sales, with direct holding company coverage at a senior level
Deep existing relationships at GroupM, Publicis, IPG, or equivalent — you should be able to call three holding company leads this week
Fluency in how programmatic guaranteed, PMP, and open exchange inventory is bought and planned within agency holding structures
Deep commerce media fluency — you understand what performance advertisers are trying to solve, how to frame non-endemic demand, and why post-transaction is among the highest-intent surfaces in digital media
Demonstrated track record of securing large-scale holdco commitments — a clear path to $50M+ in annual agency revenue is the expectation, not the aspiration
Comfortable operating in a high-growth, build-it-as-you-go environment.

Benefits

Comp & perks

Salary Range: $150,000 to $170,000 base, $300,000-$340,000 OTE
Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain.
Fluent participates in the E-Verify Program.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

programmatic media salessales cycle managementpricing strategyadvertiser demand signalslarge-scale commitmentsperformance advertisingdigital media planninginventory managementPMPopen exchange inventory

Soft Skills

relationship managementleadershipcommunicationstrategic thinkingteam buildingnegotiationproblem-solvingadaptabilityinfluencingthought leadership