Fluent, Inc

Director of Revenue Marketing

Fluent, Inc

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $130,000 - $150,000 per year

Job Level

Lead

About the role

  • Lead and execute Fluent’s B2B revenue marketing strategy across a core area of the business
  • Establish quarterly revenue marketing plans grounded in data
  • Plan and execute integrated, multi-channel demand programs
  • Define performance benchmarks and success metrics for demand initiatives
  • Establish an end-to-end marketing-to-sales funnel
  • Design and implement a robust attribution framework
  • Own full-funnel performance reporting
  • Evaluate performance at the segment, channel, and campaign level
  • Serve as the marketing partner to the General Manager & Sales lead
  • Define and enforce lead qualification standards
  • Support sales with structured messaging frameworks
  • Translate marketing performance data into actionable insights
  • Establish a closed-loop feedback system
  • Define and oversee the lifecycle, automation, and attribution architecture
  • Implement disciplined campaign planning and calendar governance
  • Lead, mentor, and develop marketing talent
  • Bring experience within B2B performance marketing

Requirements

  • 8-12+ years in B2B marketing, with strong experience in demand generation and pipeline ownership
  • Experience in performance-driven, creator-led, or digital media ecosystems
  • Proven accountability for pipeline and revenue (not just leads or brand metrics)
  • Revenue Marketing at a B2B SaaS, AdTech, MarTech, or digital media company
  • Has owned pipeline numbers tied directly to revenue goals
  • Built attribution systems and funnel benchmarks
  • Partnered deeply with Sales leadership
  • Comfortable operating in fast-paced, performance-driven environments
  • Excellent analytical thinker with operational discipline
Benefits
  • Competitive compensation
  • Ample career and professional growth opportunities
  • New Headquarters with an open floor plan to drive collaboration
  • Health, dental, and vision insurance
  • Pre-tax savings plans and transit/parking programs
  • 401K with competitive employer match
  • Volunteer and philanthropic activities throughout the year
  • Educational and social events
  • The amazing opportunity to work for a high-flying performance marketing company!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdemand generationpipeline ownershipperformance marketingattribution systemscampaign planningdata analysisrevenue marketingmarketing automationmulti-channel marketing
Soft Skills
analytical thinkingoperational disciplineleadershipmentoringcommunicationcollaborationstrategic planningproblem-solvingadaptabilityinsight generation