Digital Marketing Analyst – Social Media (Mid-level)

Fluency Academy

Marketing Analyst developing social media strategies while analyzing performance metrics for effective conversions. Join Fluency in transforming language education.

Posted 4/29/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Content Optimization: Go beyond copy and design, ensuring each video cut or carousel has a strategic objective and a hypothesis to test. Commission creators to produce content for social channels.
Data Intelligence: Monitor and analyze performance metrics to guide decision-making.
Funnel Strategy: Map the follower journey from discovery to conversion, using social media as a lead-generation engine.
Trends: Identify and monitor business opportunities in trends and new formats, implementing continuous tests to maximize results.
Multichannel Vision: Collaborate with other teams to ensure social media is aligned with the school’s major marketing campaigns.

Requirements

What you’ll need

Proven experience in social media strategy focused on results.
Proficiency with analytics tools and a deep understanding of digital marketing funnels.
Analytical mindset — you value data as much as a great creative idea.
Proactive attitude — you don’t wait for feedback; you bring solutions based on what the numbers indicate.
Experience working with large players or infoproduct creators (digital course creators).
Familiarity with managing creators and influencers.
Experience optimizing content for engagement and conversion.

Benefits

Comp & perks

🏡 Remote Work: we provide full support for onboarding and active participation with the team.
🍔 Meal Voucher (Caju) - R$ 27,00;
🎭 Culture Voucher worth R$ 50,00;
🩺 SulAmérica Health Plan, no fixed monthly cost for the employee and with a 30% co-payment capped at R$ 150,00 - inclusion of dependents is the employee’s responsibility;
🦷 AMIL Dental Plan at no cost; can include dependents for R$ 20,04 each, paid by the employee;
🐶 Guapeco Pet Plan;
💙 Zurich Life Insurance;
🧘🏿‍♀️ Zenklub with two free sessions per month;
🏋🏿‍♀️ Wellhub (Gympass) with the digital plan (no cost), plus availability of 10 other plans and variations;
🗽 Fluency SkillUp, where you can choose one of our language or technology courses to study for free;
🥳 Day off on your birthday;
💻 We provide all necessary support and shipment of equipment so you can perform your activities efficiently and comfortably.
✨ Relaxed work environment with team spirit and talented people;
💡 Autonomy to work, develop and implement ideas;
🧮 An environment that values continuous development through IDPs, feedback, 1:1s and regular reviews;
📝 Opportunity to participate in internal mentoring programs and Fluency product beta cohorts;
👶 Baby gift: a present for newborns;

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content optimizationdata analysissocial media strategydigital marketing funnelscontent engagementconversion optimizationperformance metricstrend analysismultichannel marketing

Soft Skills

analytical mindsetproactive attitudecollaborationproblem-solving