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About the role
Key responsibilities & impact- The Global BDR (SDR / BDM ) Strategy Lead is a senior, hands-on global leader within the global Corporate Marketing team, responsible for shaping how prospects move through the customer journey — from first signal to qualified opportunity — and how marketing engagement converts into revenue.
- Own the global BDR performance scorecard and KPI framework in partnership with regional teams.
- Work closely with regional BDR and marketing leaders to review performance and drive continuous improvement.
- Serve as the connective tissue with regional marketing leads to design best-in-class customer journeys and BDR motions.
- Partner with Marketing and ABX teams to influence campaign design and signal quality.
- Define inbound, outbound, and ABX BDR motions aligned to buyer stage and account intent.
- Ensure BDR outreach reflects campaign context and journey stage.
- Establish qualification standards that protect Sales trust.
- Partner with RevOps to ensure CRM visibility and attribution.
- You lead the 'how' of revenue development — being a stakeholder in customer journeys, plays, scorecards, and governance that turn interest into conversations, conversations into opportunities, and opportunities into pipeline velocity.
Requirements
What you’ll need- 8+ years of experience in B2B revenue, sales development, demand generation, ABX, or GTM strategy roles within complex, multi‑stakeholder buying environments.
- Proven ownership of BDR / SDR operating models , including inbound, outbound, and account‑based motions — with clear standards for qualification, SLAs, handoffs, and performance.
- Demonstrated experience shaping the customer journey from first engagement through opportunity creation, ensuring continuity between marketing campaigns, BDR execution, and sales conversations.
- Hands‑on experience partnering with Marketing and ABX teams to design campaigns that generate actionable signals and translate cleanly into BDR outreach and buying‑group engagement.
- Strong track record owning performance frameworks and scorecards , including KPI definition, reporting cadence, and working with regional teams to turn insights into behavior change and results.
- Deep familiarity with buying‑group dynamics , intent signals, and multi‑threaded outreach strategies — especially in long, complex sales cycles.
- Working fluency with core revenue and ABX platforms , including Salesforce (leads, contacts, accounts, opportunities, and reporting), and intent / data platforms such as Demandbase and ZoomInfo , to support targeting, prioritization, and BDR execution.
- Experience working globally , partnering with regional marketing and BDR leaders to balance global standards with local execution realities.
- Strong RevOps and CRM orientation , with an understanding of lifecycle stages, attribution, data hygiene, and visibility from campaign engagement through opportunity outcomes.
- Experience governing vendor‑augmented models , with clear guardrails that protect customer experience, ABX quality, and Sales trust.
- Demonstrated ability to influence without authority , aligning Marketing, BDRs, Sales, and RevOps around shared outcomes and a unified revenue motion.
Benefits
Comp & perks- Our culture is the foundation that drives our ambitious growth strategy
- Equal Opportunity Employer
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
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Hard Skills & Tools
B2B RevenueSales DevelopmentDemand GenerationAccount-Based Experience (ABX)KPI DefinitionPerformance ReportingCustomer Journey MappingQualification StandardsMulti-Threaded Outreach StrategiesLifecycle Stages
Soft Skills
Influencing Without AuthorityCollaborationContinuous ImprovementStakeholder EngagementCommunication