Global Director, BDR Strategy – Operations

Fluence

Global BDR Strategy Lead in a market-leading energy storage software company, optimizing customer journeys and aligning BDR strategies for effective revenue generation.

Posted 7/10/2026full-timeHouston • Texas, Virginia • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in shaping customer journeys and BDR motions, with a strong focus on performance frameworks, KPI management, and collaboration across marketing and sales teams. Proficient in leveraging revenue and ABX platforms to drive actionable insights and optimize BDR outreach.

Highest-signal resume keywords

B2B Revenue StrategyBDR / SDR Operating ModelsPerformance Frameworks and ScorecardsABX Campaign DesignSalesforce and Intent Platforms

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

B2B RevenueSales DevelopmentDemand GenerationAccount-Based Experience (ABX)KPI DefinitionPerformance ReportingCustomer Journey MappingQualification StandardsMulti-Threaded Outreach StrategiesLifecycle Stages

Soft Skills

Influencing Without AuthorityCollaborationContinuous ImprovementStakeholder EngagementCommunication

Tools & Technologies

SalesforceDemandbaseZoomInfoCRM SystemsData Hygiene Tools

Industry Keywords

Complex Buying EnvironmentsRevenue DevelopmentCustomer ExperienceSales TrustGlobal Marketing

About the role

Key responsibilities & impact

The Global BDR (SDR / BDM ) Strategy Lead is a senior, hands-on global leader within the global Corporate Marketing team, responsible for shaping how prospects move through the customer journey — from first signal to qualified opportunity — and how marketing engagement converts into revenue.
Own the global BDR performance scorecard and KPI framework in partnership with regional teams.
Work closely with regional BDR and marketing leaders to review performance and drive continuous improvement.
Serve as the connective tissue with regional marketing leads to design best-in-class customer journeys and BDR motions.
Partner with Marketing and ABX teams to influence campaign design and signal quality.
Define inbound, outbound, and ABX BDR motions aligned to buyer stage and account intent.
Ensure BDR outreach reflects campaign context and journey stage.
Establish qualification standards that protect Sales trust.
Partner with RevOps to ensure CRM visibility and attribution.
You lead the 'how' of revenue development — being a stakeholder in customer journeys, plays, scorecards, and governance that turn interest into conversations, conversations into opportunities, and opportunities into pipeline velocity.

Requirements

What you’ll need

8+ years of experience in B2B revenue, sales development, demand generation, ABX, or GTM strategy roles within complex, multi‑stakeholder buying environments.
Proven ownership of BDR / SDR operating models , including inbound, outbound, and account‑based motions — with clear standards for qualification, SLAs, handoffs, and performance.
Demonstrated experience shaping the customer journey from first engagement through opportunity creation, ensuring continuity between marketing campaigns, BDR execution, and sales conversations.
Hands‑on experience partnering with Marketing and ABX teams to design campaigns that generate actionable signals and translate cleanly into BDR outreach and buying‑group engagement.
Strong track record owning performance frameworks and scorecards , including KPI definition, reporting cadence, and working with regional teams to turn insights into behavior change and results.
Deep familiarity with buying‑group dynamics , intent signals, and multi‑threaded outreach strategies — especially in long, complex sales cycles.
Working fluency with core revenue and ABX platforms , including Salesforce (leads, contacts, accounts, opportunities, and reporting), and intent / data platforms such as Demandbase and ZoomInfo , to support targeting, prioritization, and BDR execution.
Experience working globally , partnering with regional marketing and BDR leaders to balance global standards with local execution realities.
Strong RevOps and CRM orientation , with an understanding of lifecycle stages, attribution, data hygiene, and visibility from campaign engagement through opportunity outcomes.
Experience governing vendor‑augmented models , with clear guardrails that protect customer experience, ABX quality, and Sales trust.
Demonstrated ability to influence without authority , aligning Marketing, BDRs, Sales, and RevOps around shared outcomes and a unified revenue motion.

Benefits

Comp & perks

Our culture is the foundation that drives our ambitious growth strategy
Equal Opportunity Employer