Lifecycle Marketing Manager, Klaviyo Liquid Scripting
Ruggable
Marketing Manager, Communications
FlowPlay
full-time
Posted on:
Location Type: Hybrid
Location: Seattle • Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $130,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and implement lifecycle marketing strategies to engage players, increase retention, and maximize lifetime value
- Design and execute multi-touch communication campaigns across email, mobile/web push, SMS, in-app messages, and social media
- Manage and maintain content calendars for all major email initiatives and launches
- Lead A/B and multivariate testing of key email variables and messaging to improve engagement and conversion rates
- Analyze campaign performance data, report key insights, and proactively refine strategies based on results
- Collaborate closely with Product, Engineering, Community Management, and Design teams to ensure email content aligns with player experiences
- Ensure email communications comply with regulatory requirements and best practices in the gaming industry
- Oversee segmentation, personalization, and dynamic content initiatives within the email marketing program
- Stay current with trends, tools, and technologies in email marketing and lifecycle communications
- Meet or exceed retention and engagement targets through continuous optimization of email campaigns
Requirements
- Proficiency in marketing automation and CRM systems specific to email marketing
- Strong analytical skills and experience interpreting campaign metrics, customer segmentation, and journey analytics
- Excellent strategic thinking and problem-solving skills within email marketing and lifecycle campaigns
- Creative approach to content development, messaging, and audience engagement
- Superior communication and presentation abilities
- Experience with A/B testing and data-driven optimization of email programs
- Bachelor’s degree in Marketing, Communications, or related field (advanced degree preferred)
- Minimum 5 years of experience in email marketing or lifecycle communications, ideally in gaming or related verticals
- Preferred: Experience in the social casino or online gaming industry
- Preferred: Familiarity with regulatory standards for email marketing in gaming
- Preferred: Knowledge of player psychology and motivation in digital entertainment
Benefits
- Fully-paid medical (PPO), dental, and vision plans
- Accrued PTO and 12 holidays annually, PTO increases with tenure
- A hybrid work culture with two in-office days per week (Monday / Wednesday)
- Catered meals
- A fully stocked pantry of snacks and drinks
- Fun social gatherings
- 401k plan with 4% company matching
- Long-term disability
- Life insurance
- FSA plan for Medical and Dependent Care
- Compensation includes base salary of $110,000-130,000 + bonus + equity
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketinglifecycle marketingA/B testingdata-driven optimizationcustomer segmentationjourney analyticscontent developmentcampaign performance analysismarketing automationCRM systems
Soft skills
analytical skillsstrategic thinkingproblem-solvingcreative approachcommunication abilitiespresentation skills
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communicationsadvanced degree in related field
