FlowPlay

Communications

• Develop and implement lifecycle marketing strategies to engage players, increase retention, and maximize lifetime value
• Design and execute multi-touch communication campaigns across email, mobile/web push, SMS, in-app messages, and social media
• Manage and maintain content calendars for all major email initiatives and launches
• Lead A/B and multivariate testing of key email variables and messaging to improve engagement and conversion rates
• Analyze campaign performance data, report key insights, and proactively refine strategies based on results
• Collaborate closely with Product, Engineering, Community Management, and Design teams to ensure email content aligns with player experiences
• Ensure email communications comply with regulatory requirements and best practices in the gaming industry
• Oversee segmentation, personalization, and dynamic content initiatives within the email marketing program
• Stay current with trends, tools, and technologies in email marketing and lifecycle communications
• Meet or exceed retention and engagement targets through continuous optimization of email campaigns

Marketing Manager, Communications