Marketing Analyst – EMM Campaigns, Nurturing, CRM

Flowon - Gamification Lab

Marketing Analyst creating and managing EMM, Nurturing, and CRM campaigns at Instituto Infnet. Focused on data-driven improvements and team collaboration.

Posted 5/13/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSenior💰 R$2,894 per monthWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Plan, create, review and send email marketing, WhatsApp and SMS campaigns, ensuring the best approach for each channel;
Manage seasonal, promotional and relationship-building campaigns;
Configure UTMs, links and campaign assets;
Monitor KPIs such as open rate, CTR, CTOR, among others;
Conduct A/B tests on subject lines, CTAs and layouts, proposing continuous improvements;
Organize, clean and segment lead and customer databases;
Build automated nurturing, qualification and re-engagement flows;
Develop end-to-end customer journeys aligned with the sales funnel;
Continuously optimize flows based on behavior and performance;
Collaborate with the commercial/sales team to evolve MQL → SQL;
Ensure alignment between marketing and sales CRM;
Support inbound strategies focused on opportunity generation.

Requirements

What you’ll need

Previous experience with Inbound Marketing, CRM and marketing automation tools (RD Station, HubSpot or similar);
Proficiency with generative AI tools (such as ChatGPT, Gemini or Claude) for creating, reviewing and optimizing content flows and copy;
Knowledge of copywriting techniques and psychological triggers applied to emails, WhatsApp and CTAs;
Ability to use AI for data analysis, extracting insights from sales funnels and automating routine tasks;
Ability to generate reports, interpret sales funnels and propose data-driven improvements;
Basic knowledge of HTML/CSS for adjusting email templates;
Proficiency in Excel/Google Sheets for list manipulation and a critical view on email deliverability;
Reading proficiency in English;
Ability to learn new software and technologies quickly;
Ability to communicate clearly in writing and without errors in Portuguese;
Enjoy working at the intersection of marketing and sales teams;
Experience integrating marketing and sales (CRM);
Knowledge of lead acquisition strategies;
Familiarity with A/B testing for campaign optimization;
Organized and detail-oriented.

Benefits

Comp & perks

Tuition scholarships up to 100% for undergraduate programs and 70%–90% for postgraduate programs, according to institutional rules.
University environment that supports your learning, with access to the library for study and networking with professors and industry professionals.
Meal allowance on a flexible Swile card.
Amil health plan.
Amil dental plan at no cost to employees.
Birthday day off after one year of employment.
Access to the Vittude online therapy platform.
TotalPass.
Opportunity to participate in courses offered by the institution on special terms for employees, including full undergraduate scholarships after the probation period and partial postgraduate scholarships.
Possible scholarship for dependents and/or spouse after two years of employment at the institution.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketingWhatsApp campaignsSMS campaignsUTM configurationA/B testingHTMLCSSExcelGoogle Sheetsdata analysis

Soft Skills

organizational skillsdetail-orientedcommunication skillsability to learn quicklycollaborationcritical thinkingcopywritinginsight extractioncontinuous improvementrelationship building