Regional Account Manager

Flowers Foods & Subsidiaries

Regional Account Manager responsible for developing customer strategies and growing revenue for Flowers Foods. Leading retail account management and building customer relationships with assigned accounts.

Posted 6/17/2026full-timeRemote • Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $105,000 per yearWebsite

About the role

Key responsibilities & impact

Promotes a customer-centered culture that strives to exceed customer needs, requirements, and expectations
Develops and manages customer relationships within all levels of assigned retailers, buyers, and key decision makers; contribute to customer strategy ensuring local Flowers business objectives are achieved
Partners with the BU/Brand Teams and Marketing to understand trends and consumer preferences and direct account strategy to maximize potential
Works with the VP of Regional Accounts and the Brand Teams to Develop a Sales Plan that delivers Flowers sales and margin objectives within the Trade Promotion Management and accrual funding structure
Partners internally with various other departments to properly plan, communicate and ensure excellent distributions by Flowers various distribution departments
Achieves/exceeds all established key sales measures and targets
Contributes to the development of the Annual Operating Plan (AOP)
Ensures open and effective lines of communication and collaboration with VP of Sales, supporting Regional Operations team, BU/Brand Teams, Marketing, Supply Chain, and other functions to achieve enterprise goals
Fosters an environment that engages and educates the regional team with responsibility and the tools to achieve goals at region and building level
Leads, coaches, and supports the retail team.
Builds and develops a high-performing sales leadership team at the regional level and builds regional culture to ensure high performance results
Ensures compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, etc.)
Performs other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies, and procedures

Requirements

What you’ll need

Possesses a minimum of 4 years’ experience working in Retail Account Management and CPG sales
Past success in teamwork and guiding sales
Equivalent management experience
Ability to travel up to 25%, with some overnight travel
Bachelor’s degree in Business Administration, Marketing, Sales, or Finance
Master's degree preferred

Benefits

Comp & perks

Comprehensive health and medical benefits
401(k) Retirement savings plan
Professional growth and leadership training
Paid vacation, holidays, and parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Retail Account ManagementCPG salesSales Plan developmentTrade Promotion ManagementAnnual Operating Plan (AOP) development

Soft Skills

Customer-centered cultureTeamworkLeadershipCoachingCommunicationCollaborationStrategic thinking

Certifications

Bachelor's degree in Business AdministrationBachelor's degree in MarketingBachelor's degree in SalesBachelor's degree in FinanceMaster's degree preferred