Category Insights Analyst
Flowers Foods & Subsidiaries
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $62,000 - $80,000 per year
About the role
- Collaborate with sales to develop data-driven category recommendations that strengthen retailer partnerships and drive joint growth
- Lead the development and execution of category strategies to drive growth for Flowers Foods brands and the customer, including assortment optimization, shelf space planning, and merchandising recommendations.
- Play an integral role in developing tailored customer selling stories for Publix and Ahold-Delhaize, leveraging POS and shopper data to support line reviews and ad hoc requests.
- Deliver integrated consumer, category, and market insights to inform your customers of strategic decisions and in-store execution.
- Analyze syndicated data (e.g., Circana, Nielsen), panel data, and retailer-specific systems to identify growth opportunities, category performance drivers, and risks.
- Create compelling, data-driven storytelling using tools such as Power BI, Excel, and planogram software to influence leadership.
- Generate regular reporting and dashboards to monitor business performance, highlight risks, and surface incremental opportunities.
- Build strong relationships with your retail partners, serving as a trusted advisor and category thought leader on shopper trends, competitive dynamics, and macro food trends.
- Develop clear, concise, and impactful presentations that translate complex data into insights and drive collaborative decision-making with the customer.
Requirements
- Minimum of 3+ years of category management, retail insights, sales strategy or commercial analytics experience
- Proficiency with syndicated data (Circana experience preferred)
- Retailer-facing experience preferred
- Experience with panel data and shopper card data (Circana/Numerator)
- Ability to think 'big picture' with tactical execution, influence cross-functionality across sales, marketing and innovation
- Naturally curious, detail-oriented, and comfortable presenting in front of groups of people
- Ability to interpret and synthesize data into clear, actionable stories that influence decision-making
- Bachelor's degree required
- Proficient knowledge in Excel and Powerpoint/presentation building skills
- Able to create polished, story-driven decks that resonate with customers and internal audiences alike.
Benefits
- Comprehensive health and medical benefits
- 401(k) Retirement savings plan
- Professional growth and leadership training
- Paid vacation, holidays, and parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
category managementcommercial analyticsdata analysisassortment optimizationshelf space planningmerchandisingdata storytellingreportingdashboard creationpresentation building
Soft Skills
collaborationinfluencecuriositydetail-orientedpresentation skillscommunicationstrategic thinkingdecision-makingrelationship buildingcross-functional teamwork