Flowers Foods & Subsidiaries

Associate Brand Manager

Flowers Foods & Subsidiaries

full-time

Posted on:

Location Type: Office

Location: Thomasville • 🇺🇸 United States

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Salary

💰 $105,000 per year

Job Level

JuniorMid-Level

About the role

  • Support the Brand/Channel Manager to manage and own Brand/Channel P&L and collaborate with cross-functional partners to set Brand/Channel strategy and make decisions that will lead to successful execution of said strategy
  • Provide input and insight to Brand/Channel Manager to establish short and long term Brand/Channel vision that aligns with Business Unit and Category strategies, determine key growth drivers, and develop consumer-specific objectives to drive profitable growth across category
  • Work closely with Brand/Channel Manager to oversee day-to-day activities at the Brand/Channel level
  • Conduct regular business reviews with Brand/Channel Manager to align on growth objectives and strategic initiatives
  • Conduct weekly review with Brand/Channel Managers to discuss performance and constantly seek out personal growth opportunities in Brand/Channel management and cross-functional collaboration
  • Help the Brand/Channel Manager prepare for the Annual Operating Plan (AOP) Brand/Channel process and meetings; partner with AOP Brand/Channel meeting attendees (Consumer Insights Manager, Media & Agency Marketing Partner, Product Innovation Manager, Sales, Supply Chain Partner, and Finance Partner) before meetings to make meetings and process efficient and productive
  • Attend weekly Brand/Channel calls with cross-functional team and follow-up on open items, solve issues live, discuss Brand/Channel opportunities, and own pulse on the Brand/Channel to determine next steps in accomplishing Brand/Channel strategy with the Brand/Channel Manager
  • Gather deep consumer insights from Marketing in order to formulate new strategies that will increase market share and Brand/Channel equity
  • Partner with Product Innovation Managers to ensure that Brand/Channel(s) are constantly innovating and meeting current and future consumer needs
  • Align closely with Sales, Marketing, and Field Marketing to ensure Brand/Channel messaging is being properly executed in the marketplace
  • Collaborate with cross-functional Sales leaders on Brand/Channel execution with customers and distributors and opportunities for new business
  • Work closely with Supply Chain to understand capacity constraints, product costs, and opportunities for efficiency
  • Align with Revenue Management on pricing strategies by region, product, and customer; gain insight on pricing strategy details and background to help Brand/Channel Manager make decisions on pricing guidelines
  • Collaborate with Marketing to effectively leverage media spend, partnerships and sponsorships to maximize Brand/Channel performance
  • Understand end consumers in respective Brand/Channel(s) at the deepest level in order to drive strategies that are below the surface and will identify with consumers
  • Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, etc.)
  • Perform other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies and procedures.

Requirements

  • At least 3-5 years of relevant experience in brand management, innovation, marketing, and/or strategy development
  • Previous marketing experience preferred
  • Previous experience in new product development, innovation, and bringing ideas to market
  • Bachelor's degree in Business, Marketing, or a related field required
  • MBA or equivalent experience preferred
Benefits
  • Comprehensive health and medical benefits
  • 401(k) Retirement savings plan
  • Professional growth and leadership training
  • Paid vacation, holidays, and parental leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand managementinnovationmarketing strategy developmentnew product developmentconsumer insightspricing strategiesP&L managementbusiness reviewscross-functional collaborationmarket share analysis
Soft skills
collaborationcommunicationstrategic thinkingproblem-solvingleadershiporganizational skillsadaptabilityinsight generationperformance analysispersonal growth
Certifications
Bachelor's degree in BusinessBachelor's degree in MarketingMBA or equivalent experience