Flourish Research

Clinical Research

• Create and execute strategic recruitment plans in partnership with the corporate patient recruitment team for all assigned studies and locations
• Achieve study enrollment goals and assigned revenue targets
• Guide teams in implementing multi-channel recruitment strategies, including community partnerships, physician referrals, and patient databases
• Ensure an exceptional patient experience from initial contact through screening and enrollment
• Develop relationships with community organizations, patient advocacy groups, and healthcare providers to build sustainable referral networks
• Oversee diversity and inclusion initiatives to ensure representative patient populations in clinical trials
• Monitor leading and lagging performance indicators at the individual and team level and take targeted action to address or prevent underperformance
• Build and maintain a culture of accountability, collaboration, and results
• Prioritize studies and execute patient routing to optimize revenue while meeting enrollment commitments across all studies
• Lead and manage (direct or dotted-line) patient recruiting call center managers, quality and training managers, strategists, and remarketers to achieve key performance indicators
• Manage prescreen programs, ensuring appropriate prioritization, routing, and strategy to support revenue goals, enrollment timelines, and database growth
• Identify and implement coaching, training, and development initiatives for managers and individual contributors
• Identify process and system improvement opportunities and partner with corporate and site support teams to drive enhancements
• Participate in sponsor relations and communications as needed
• Manage and maintain site-level vendor relationships, including sponsor-funded central recruitment campaigns
• Ensure accurate and timely documentation within CRM and CTMS systems
• Ensure patient enrollment teams adhere to all legal, ethical, and professional conduct standards
• Perform additional duties as assigned by management

Regional Patient Recruitment Lead – Clinical Research

• Own paid media strategy, execution, and optimization across active clinical trial protocols and site locations
• Manage campaign structure, taxonomy, bidding strategies, and budget pacing across platforms, including Google Ads, Meta, Reddit, and TikTok
• Drive qualified patient acquisition by optimizing toward downstream conversion events, including pre-screen submissions, qualified patients, and enrolled participants
• Design and execute structured experiments (geo splits, incrementality testing, audience targeting, match type testing) with clear hypotheses and decision frameworks
• Leverage platform AI, automation tools, and LLM-driven workflows to improve campaign performance, including keyword expansion, ad copy generation, and budget reallocation
• Partner with Marketing Tech and Analytics teams to implement enhanced conversion tracking, offline conversion imports, and accurate attribution across the patient funnel
• Monitor and optimize performance metrics, including cost per lead, cost per qualified patient, and cost per enrolled patient across studies and regions
• Manage geographic targeting at the DMA, city, and ZIP level aligned with site catchment areas and enrollment priorities
• Collaborate with Patient Recruitment teams to align media strategy with site capacity, enrollment goals, and protocol timelines
• Develop and maintain a unified condition-based search strategy to minimize overlap between paid and organic efforts
• Partner with content, SEO, and brand teams to translate search insights into patient-facing content across channels
• Maintain clean data pipelines and ensure accurate reporting within BI dashboards and CRM/CTMS systems
• Ensure all campaigns adhere to HIPAA, healthcare advertising policies, and brand safety standards
• Establish and maintain SOPs, naming conventions, QA processes, and operational frameworks to support scalable growth
• Identify performance gaps and implement continuous optimization strategies to improve efficiency and outcomes
• Participate in vendor management and collaborate with platform partners to leverage new features and resolve issues
• Perform additional duties as assigned by management

Regional Patient Recruitment Lead – Clinical Research

Senior Manager, Paid Media – Clinical Research