Technical Product Marketing Director

Flosum

Technical Product Marketing Director crafting compelling narratives for B2B SaaS products. Bridging gaps between technical teams and market needs to enhance customer engagement and drive sales.

Posted 5/18/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Content strategy and execution across the website, blogs, whitepapers, solution briefs, datasheets, demo videos, case studies, and technical deep dives
Sales enablement end-to-end: pitch decks, battlecards, competitive intel, discovery guides, ROI calculators, objection-handling playbooks, and rep training
Product positioning, messaging frameworks, and the overarching company narrative — ensuring every product and platform story ladders up to a unified value proposition
Website messaging and information architecture for all product pages, ensuring differentiators are sharp, specific, and impossible to ignore
Internal and external communications of product messaging, making sure every employee — from SDR to CEO — tells the same compelling story
Win-rate improvement initiatives, including win/loss analysis, message testing, and enforcement of messaging discipline throughout the entire sales cycle
Post-sale messaging continuity, partnering with Customer Success to ensure customers experience the promised value through onboarding, adoption, expansion, and renewal
Technical webinars, live demos, and thought-leadership events that engage technical audiences and build community
Competitive intelligence: deep tracking of competitors, building "why us vs. them" narratives that sales can wield with confidence
Product launches: own go-to-market plans, cross-functional launch coordination, tiering, messaging, and post-launch performance measurement
Analyst and influencer relations support, briefing analysts and contributing to reports such as Gartner Magic Quadrant and Forrester Wave evaluations
Customer and market research, including persona development, buyer journey mapping, and voice-of-customer programs
Pricing and packaging input in partnership with Product and Finance
Technical evangelism through conference talks, podcasts, developer communities, and social channels
Measurement and reporting on content performance, enablement adoption, pipeline influence, and message effectiveness

Requirements

What you’ll need

5+ years in technical product marketing, product management, or developer relations, ideally in B2B SaaS or infrastructure/platform companies
A technical background (CS degree, engineering experience, or equivalent hands-on fluency) — you can hold your own with engineers and architects
Exceptional writing and storytelling skills with a portfolio that proves it
Demonstrated ability to translate complex technical concepts into clear, differentiated, customer-centric messaging
Track record of driving measurable improvements in win rate, pipeline conversion, or sales productivity
Stage presence — comfortable hosting webinars, delivering keynotes, and recording demos
Strong cross-functional leadership; you can influence Product, Sales, and Engineering without formal authority
Bias for action, sharp prioritization instincts, and a builder's mindset
Nice to have
Experience marketing to developers, data engineers, security teams, or platform engineering audiences
Familiarity with [your product category — e.g., AI/ML, data infrastructure, cybersecurity, DevOps]
Prior experience launching a category or repositioning a platform

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Flosum Website LinkedIn All Job Openings 201 - 500 employees Founded 2013 🤝 B2B ☁️ SaaS B2B
Software
SaaS Flosum is an all-around solution built for Salesforce, focusing on enhancing DevOps, backup, and archive capabilities, as well as ensuring security orchestration. Trusted by Fortune 1000 companies, Flosum streamlines Salesforce development processes, automates security measures, and significantly reduces deployment times while maintaining data integrity. With its Salesforce-native tools, Flosum fosters collaboration and efficiency for organizations looking to optimize their investments in Salesforce. Technical Product Marketing Director 🔥 2 minutes ago 🇺🇸 United States – Remote ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Content strategy and execution across the website, blogs, whitepapers, solution briefs, datasheets, demo videos, case studies, and technical deep dives
Sales enablement end-to-end: pitch decks, battlecards, competitive intel, discovery guides, ROI calculators, objection-handling playbooks, and rep training
Product positioning, messaging frameworks, and the overarching company narrative — ensuring every product and platform story ladders up to a unified value proposition
Website messaging and information architecture for all product pages, ensuring differentiators are sharp, specific, and impossible to ignore
Internal and external communications of product messaging, making sure every employee — from SDR to CEO — tells the same compelling story
Win-rate improvement initiatives, including win/loss analysis, message testing, and enforcement of messaging discipline throughout the entire sales cycle
Post-sale messaging continuity, partnering with Customer Success to ensure customers experience the promised value through onboarding, adoption, expansion, and renewal
Technical webinars, live demos, and thought-leadership events that engage technical audiences and build community
Competitive intelligence: deep tracking of competitors, building "why us vs. them" narratives that sales can wield with confidence
Product launches: own go-to-market plans, cross-functional launch coordination, tiering, messaging, and post-launch performance measurement
Analyst and influencer relations support, briefing analysts and contributing to reports such as Gartner Magic Quadrant and Forrester Wave evaluations
Customer and market research, including persona development, buyer journey mapping, and voice-of-customer programs
Pricing and packaging input in partnership with Product and Finance
Technical evangelism through conference talks, podcasts, developer communities, and social channels
Measurement and reporting on content performance, enablement adoption, pipeline influence, and message effectiveness 🎯 Requirements
5+ years in technical product marketing, product management, or developer relations, ideally in B2B SaaS or infrastructure/platform companies
A technical background (CS degree, engineering experience, or equivalent hands-on fluency) — you can hold your own with engineers and architects
Exceptional writing and storytelling skills with a portfolio that proves it
Demonstrated ability to translate complex technical concepts into clear, differentiated, customer-centric messaging
Track record of driving measurable improvements in win rate, pipeline conversion, or sales productivity
Stage presence — comfortable hosting webinars, delivering keynotes, and recording demos
Strong cross-functional leadership; you can influence Product, Sales, and Engineering without formal authority
Bias for action, sharp prioritization instincts, and a builder's mindset
Nice to have
Experience marketing to developers, data engineers, security teams, or platform engineering audiences
Familiarity with [your product category — e.g., AI/ML, data infrastructure, cybersecurity, DevOps]
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Hard Skills & Tools

technical product marketingproduct managementdeveloper relationscontent strategywin/loss analysisbuyer journey mappingtechnical evangelismmeasurable improvementscompetitive intelligencedata infrastructure

Soft Skills

exceptional writingstorytellingcross-functional leadershipinfluence without authoritybias for actionprioritizationbuilder's mindsetstage presencecommunicationcollaboration