Head of Marketing

Flosum

Head of Marketing leading global demand generation, brand strategy, and product marketing for a fast-growing enterprise SaaS company. Must have significant B2B experience and a creative mindset.

Posted 5/13/2026full-timeRemote • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Own demand generation strategy and execution, with a clear mandate to drive qualified pipeline from enterprise accounts.
Build and scale integrated campaigns across digital, ABM, events, email, partner, and content channels.
Lead product marketing, including positioning, messaging, launches, competitive intelligence, and sales enablement.
Ensure brand and messaging consistency from the website through every customer touchpoint.
Drive SEO and next-generation visibility, including optimization for LLMs and AI-powered search, to grow organic discovery and share of voice.
Elevate brand presence on LinkedIn, X, YouTube, and other social platforms with bold, creative storytelling.
Partner closely with Sales, Customer Success, and Product to align on pipeline goals, ICP, and GTM motion.
Build, mentor, and optimize a lean, high-output marketing team that leverages AI and automation to multiply impact.
Own marketing analytics: pipeline contribution, CAC, funnel conversion, campaign ROI, and brand metrics.

Requirements

What you’ll need

8+ years of B2B SaaS marketing experience, with 3+ years leading marketing teams, ideally selling into enterprise accounts.
Proven track record of driving enterprise pipeline and measurable revenue impact.
Strong product marketing chops: you can sharpen messaging, write crisp copy, and translate technical value into buyer-ready narratives.
Deep expertise in SEO and emerging experience with LLM/AI search optimization (GEO, AEO).
Creative operator who can launch campaigns quickly, test fast, and scale what works.
Fluent in modern martech, AI tools, and marketing automation; comfortable building efficient systems that do more with less.
Excellent communicator and cross-functional leader who partners naturally with Sales and Product.
Comfortable operating in a global, distributed environment across time zones.

Benefits

Comp & perks

Lead marketing for a fast-growing enterprise SaaS company with strong product-market fit.
Shape the brand, the message, and the go-to-market motion from the top.
Work with a lean, talented team that values creativity, ownership, and speed.
Competitive compensation, equity, and benefits tailored to your region.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationproduct marketingSEOLLM optimizationAI-powered searchcampaign managementmarketing analyticspipeline contributionCACfunnel conversion

Soft Skills

leadershipcommunicationcreativitycollaborationmentoringstrategic thinkingstorytellingcross-functional partnershipadaptabilityoperational efficiency