Flosum

Director of Demand Generation

Flosum

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnerships
  • Drive net-new qualified enterprise pipeline aligned to ICP accounts
  • Strengthen campaign architecture, segmentation, and targeting precision
  • Introduce high-leverage growth plays relevant to the Salesforce DevOps and developer ecosystem
  • Improve campaign-to-opportunity conversion and channel efficiency
  • Establish clear performance benchmarks, reporting rigor, and pipeline visibility
  • Partner closely with Sales leadership to align on target accounts and revenue goals
  • Lead and mentor the demand team toward experimentation, accountability, and performance

Requirements

  • 7–12+ years of demand generation or growth marketing experience in B2B SaaS
  • Proven track record of driving enterprise pipeline acceleration
  • Experience marketing to technical audiences (developers, architects, DevOps, IT leaders)
  • Salesforce ecosystem familiarity is strongly preferred
  • DevOps, developer tooling, or technical SaaS experience is highly preferred
  • Demonstrated success running integrated, omnichannel programs
  • Strong analytical orientation with a clear attribution mindset
  • Confidence to challenge assumptions and introduce new ideas
  • A bias for action and comfort operating in a high-growth environment
Benefits
  • Opportunity to shape the digital strategy at a high-growth Salesforce ISV.
  • Collaborative, innovative, and mission-driven culture.
  • Competitive compensation and benefits.
  • Career growth in a fast-scaling company serving global enterprises.
  • Competitive compensation, incentive structure, and company equity
  • Daily coaching, mentorship, and growth opportunity
  • Be part of a global, mission-driven team
  • Learn from top leaders in Salesforce DevOps and SaaS sales
  • Work on exciting challenges in a rapidly growing industry
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingcampaign architecturesegmentationtargeting precisionpipeline accelerationattributionomnichannel programsanalytical orientationB2B SaaS
Soft Skills
leadershipmentoringexperimentationaccountabilityperformanceconfidencechallenging assumptionsintroducing new ideasbias for actionoperating in high-growth environment