Senior Lifecycle Marketing Manager
FloSports
full-time
Posted on:
Location Type: Hybrid
Location: Austin • Texas • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop and execute lifecycle programs that drive subscriber conversion, support onboarding, deepen engagement, and improve long-term retention.
- Build and optimize multi-step, multi-channel customer journeys in Iterable and across email, push, onsite display, and in-app messaging channels.
- Launch and measure experiments to improve conversion, engagement, and retention outcomes; apply learnings to scale winning programs.
- Partner with product and product marketing teams to shape lifecycle journeys, improve acquisition and onboarding flows, and deliver scalable lifecycle programs that integrate into the product experience.
- Collaborate with growth, analytics, product, and design teams to align lifecycle initiatives with broader go-to-market and product strategies.
- Report to the Director of Lifecycle Marketing and work cross-functionally with design, content, and product teams.
Requirements
- 8+ years of experience in lifecycle or growth marketing, with a background in sports, subscription, or streaming businesses.
- Hands-on expertise with Iterable (or a comparable multi-channel engagement platform); able to design and optimize complex customer journeys.
- 3+ years of experience with data-driven decision-making: designing tests, partnering with analytics to interpret results, and applying insights to improve campaigns.
- Experience managing lifecycle programs across diverse sports, audiences, or content verticals.
- Proven ability to translate performance data into actionable improvements that drive subscriber conversion, engagement, and retention.
- Comfortable flexing between strategy and execution: from roadmap planning to writing test plans, building and QA-ing campaigns, and analyzing outcomes.
- MS/MBA in Marketing, Marketing Analytics, or a related field is a plus.
- Passion for sports is definitely a plus.
- Required to work 3+ days a week at our Austin office.
Benefits
- Recognized three years in a row as a Top Workplace by the Austin-American Statesman
- Flexibility at work - you can take control of your profession and personal schedule
- All-hands events hosted twice a year in beautiful Austin, Texas
- Annual equity awards for all top performers
- Competitive and comprehensive medical, dental and vision plans
- Peace of mind through company-paid short-term disability, long-term disability and life insurance
- Generous 401(K) company match vested immediately
- Progressive parental leave policies
- Unlimited paid time off
- Hack-a-thons and a full calendar of team-building and social events
- Free laundry service for all positions that require travel
- Company donation to youth teams and leagues that our employees coach
- Stocked snack bar, catered lunch and breakfast tacos every week
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketinggrowth marketingdata-driven decision-makingcustomer journey designcampaign optimizationA/B testinganalytics interpretationprogram managementsubscriber conversionengagement strategies
Soft skills
collaborationstrategic thinkingexecutioncommunicationcross-functional teamworkproblem-solvingadaptabilityanalytical thinkingcreativityleadership
Certifications
MS in MarketingMBA in MarketingMarketing Analytics certification