Director of Product Marketing – GTM

FloSports

Director of Product Marketing for FloSports, transforming fan experiences through GTM strategies. Driving market entries and collaborations across product and business teams.

Posted 4/28/2026full-timeAustin • Texas • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Architect and own the end‑to‑end GTM strategy and messaging for the product portfolio
Lead cross-functional task forces to resolve high-impact business challenges
Own and lead positioning and messaging for product and pricing initiatives
Own adoption, activation, and engagement targets for new product launches
Collaborate with Product and Engineering to inform the product roadmap
Partner with marketing leadership to ensure robust and impactful product launches

Requirements

What you’ll need

10+ years of experience in product marketing, growth marketing, lifecycle marketing, or a related field within sports, streaming, or subscription‑based businesses.
Demonstrated expertise in GTM strategy, with a proven track record of defining and executing successful go‑to‑market plans and launching products and initiatives to market.
Deep experience developing and applying messaging and positioning frameworks, including value propositions, customer segmentation, and narrative construction to drive adoption and revenue impact.
Excellent collaborator and communicator, capable of aligning stakeholders across Product, Engineering, Marketing, and cross‑functional teams.
Strong data‑driven mindset, with experience defining and tracking KPIs across product and marketing funnels, identifying gaps, and delivering actionable recommendations to drive growth.
Proficiency in analytics tools and the ability to translate quantitative insights into clear strategic direction and decision‑making.
Passion for sports is essential.
Must be local to Austin, TX or willing to relocate.

Benefits

Comp & perks

Recognized three years in a row as a Top Workplace by the Austin-American Statesman
Annual equity awards for all top performers
Competitive and comprehensive medical, dental and vision plans
Peace of mind through company-paid short-term disability, long-term disability and life insurance
Generous 401(K) company match vested immediately
Progressive parental leave policies
Flexible paid time off
Hack-a-thons and a full calendar of team-building and social events
Company donation to youth teams and leagues that our employees coach
Stocked snack bar, catered lunch and breakfast tacos every week

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

GTM strategyproduct marketinggrowth marketinglifecycle marketingmessaging frameworkspositioning frameworksvalue propositionscustomer segmentationKPI trackingdata analysis

Soft Skills

collaborationcommunicationstakeholder alignmentstrategic thinkingproblem-solvingleadershipdata-driven mindsetactionable recommendationscross-functional teamworkengagement