Paid Search Manager
FloSports
full-time
Posted on:
Location Type: Hybrid
Location: Austin • Texas • United States
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About the role
- SEM Campaign Execution: Build, test, and deploy paid search campaigns within Google Ads and Bing, ensuring accurate setup, proper targeting, and on-time delivery for major sports events.
- Keyword & Bidding Strategy: Implement and manage keyword lists and bidding strategies to optimize CPA and improve ROAS across all sports verticals.
- High CPA Mitigation: Monitor and address campaigns with higher than average CPAs, such as branded campaigns, by implementing performance mitigation steps.
- Performance Tracking & Attribution: Monitor campaign attribution to identify missing last-touch data and provide actionable insights for optimization.
- Campaign Optimization: Monitor real-time performance to reduce CPA and improve ROI through dayparting and target controls.
- A/B Testing & Copywriting: Execute A/B tests on ad copy and landing pages, tracking performance to recommend optimizations based on data insights.
- Cross-Functional Coordination: Work with the Content and Analytics teams to verify data validation and ensure cohesive messaging across search channels.
- Best Practices & Industry Knowledge: Stay current with paid search trends, AI-driven opportunities, and sports streaming industry insights to enhance execution and performance of the channel.
- Reporting & Business Review: Provide accurate and timely channel inputs for the weekly business review (WBR) report.
- Ad Hoc Analysis: Deliver quick and insightful ad hoc performance reports to support strategic decision-making as needed.
- Weekend/Holiday Monitoring: Active oversight of campaign performance, ensuring that high-volume weekend traffic or holiday surges do not exhaust budgets prematurely.
Requirements
- 5+ years of hands-on experience in Paid Search (SEM), with a strong focus on building, launching, and optimizing campaigns in Google Ads and Bing.
- Deep understanding of keyword strategy, Quality Score, and SEM performance metrics including CPA and ROAS.
- Proficiency in analytics tools and Google Ads Editor for managing high-volume accounts.
- Strong analytical skills with the ability to track performance, interpret data, and adjust campaigns to improve engagement and conversions.
- Highly organized, meticulous in documentation, detail-oriented, and thorough, with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Must be local to Austin, TX, or willing to relocate.
Benefits
- Recognized three years in a row as a Top Workplace by the Austin-American Statesman
- Annual equity awards for all top performers
- Competitive and comprehensive medical, dental and vision plans
- Peace of mind through company-paid short-term disability, long-term disability and life insurance
- Generous 401(K) company match vested immediately
- Progressive parental leave policies
- Flexible paid time off
- Hack-a-thons and a full calendar of team-building and social events
- Company donation to youth teams and leagues that our employees coach
- Stocked snack bar, catered lunch and breakfast tacos every week
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEMGoogle AdsBingkeyword strategyCPAROASA/B testingcopywritingperformance trackingdata analysis
Soft Skills
analytical skillsorganizational skillsdetail-orientedproject managementcommunicationcollaborationmeticulousnessadaptabilitytime managementproblem-solving