Field Marketing Manager

FloQast

Field Marketing Manager developing marketing initiatives for FloQast, an AI-powered Accounting Transformation Platform. Driving demand generation and pipeline growth with a focus on collaboration.

Posted 7/14/2026full-timeAustin • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $94,000 - $126,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing field marketing strategies that drive lead generation and pipeline acceleration, with strong analytical skills to track performance metrics and inform strategic adjustments. Proven ability to collaborate cross-functionally and manage projects effectively within the B2B SaaS and fintech ecosystems.

Highest-signal resume keywords

Field Marketing ExperienceB2B Marketing ExpertiseCross-Functional CollaborationAnalytical SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationPipeline AccelerationData-Driven MarketingPerformance Metrics AnalysisB2B Sales ResultsCo-MarketingMarketing Strategy DevelopmentDigital CampaignsEvent PlanningCustomer Adoption

Soft Skills

Exceptional Communication SkillsOrganizational SkillsRelationship Building

Tools & Technologies

HubspotSalesforceAsana

Certifications & Qualifications

BA/BS DegreeCPA (Preferred)

Industry Keywords

B2B SaaSFintechFinance and AccountingField Marketing Programs

About the role

Key responsibilities & impact

Develop and execute a region of FloQast’s North America Field Marketing strategy as we engage, empower, and execute initiatives supporting lead generation, pipeline acceleration, and customer adoption.
Develop integrated, data-driven marketing plans aligned with corporate programs, collaborating cross-functionally to identify and execute field-driven activities—such as regional events, tradeshows, virtual sessions, and digital campaigns.
Track and analyze key performance metrics to evaluate the success of field marketing activities.
Provide regular updates and insights to leadership, and use data to inform strategic adjustments.
Conduct regular check-ins and cadence calls regarding marketing strategy, planned initiatives, status updates and current results with key business stakeholders, regional sales leaders, marketing team members, etc.
Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth.
Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices and lessons learned.
Any other tasks that may be assigned to help the company meet its goals.
Travel required up to 30%.

Requirements

What you’ll need

3+ years of field or partner marketing is required.
3-5 years of B2B marketing experience, prior B2B SaaS experience highly desired.
A track record of driving B2B sales results through field marketing programs and initiatives.
Demonstrated cross-functional marketing expertise and co-marketing experience.
Exceptional written and verbal communication skills.
Strong analytical skills matched with brand and relationship building experience.
Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies.
Solid understanding of the finance and accounting or the fintech ecosystem a plus.
Familiarity with Hubspot, Salesforce, Asana is preferred.
BA/BS degree; prior accounting or fintech experience or former CPA a big plus.

Benefits

Comp & perks

Medical
Dental
Vision
Family Forming benefits
Life & Disability Insurance
Unlimited Vacation