Field Marketing Manager

FloQast

Field Marketing Manager responsible for developing regional marketing initiatives to generate demand for FloQast offerings. Collaborating with sales and marketing to drive pipeline growth and revenue acceleration.

Posted 6/18/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $94,000 - $126,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a region of FloQast’s North America Field Marketing strategy as we engage, empower, and execute initiatives supporting lead generation, pipeline acceleration, and customer adoption.
Develop integrated, data-driven marketing plans aligned with corporate programs, collaborating cross-functionally to identify and execute field-driven activities—such as regional events, tradeshows, virtual sessions, and digital campaigns.
Track and analyze key performance metrics to evaluate the success of field marketing activities.
Provide regular updates and insights to leadership, and use data to inform strategic adjustments.
Conduct regular check-ins and cadence calls regarding marketing strategy, planned initiatives, status updates and current results with key business stakeholders, regional sales leaders, marketing team members, etc.
Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth.
Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices and lessons learned.
Any other tasks that may be assigned to help the company meet its goals.
Travel required up to 30%.

Requirements

What you’ll need

3+ years of field or partner marketing experience
3-5 years of B2B marketing experience, prior B2B SaaS experience highly desired
A track record of driving B2B sales results through field marketing programs and initiatives
Demonstrated cross-functional marketing expertise and co-marketing experience
Exceptional written and verbal communication skills
Strong analytical skills matched with brand and relationship building experience
Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies
Solid understanding of the finance and accounting or the fintech ecosystem a plus
Familiarity with Hubspot, Salesforce, Asana preferred
BA/BS degree; prior accounting or fintech experience or former CPA a big plus

Benefits

Comp & perks

Medical
Dental
Vision
Family Forming benefits
Life & Disability Insurance
Unlimited Vacation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingB2B marketingdata-driven marketingpipeline accelerationlead generationperformance metrics analysisproject managementco-marketingmarketing strategy

Soft Skills

communication skillsanalytical skillsrelationship buildingorganizational skillscross-functional collaboration

Certifications

BA/BS degreeCPA