Marketing Campaign Specialist

Floowi Inc

Marketing Campaign Specialist building acquisition and retention campaigns for a golf turf technology platform. Managing email, social media, copy, analytics, and marketing optimization initiatives.

Posted 8/5/2026full-timeRemote • 💃 Anywhere in Latin AmericaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing outreach strategies for customer acquisition and retention, with a strong focus on email marketing and social media management. Proficient in analyzing campaign performance and optimizing marketing initiatives to align with brand voice and messaging guidelines.

Highest-signal resume keywords

Email Marketing CampaignsCustomer Acquisition StrategiesSocial Media ManagementMailchimp ProficiencyAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Outreach Strategy DevelopmentCampaign ReportingA/B TestingPerformance AnalysisContent PlanningMarketing Copy CreationEngagement OptimizationClient Retention CampaignsBrand Voice AlignmentPerformance Improvement

Soft Skills

Strong Written EnglishIndependent ExecutionPrioritization

Tools & Technologies

MailchimpCanvaSalesforceInstagramFacebookLinkedIn

Industry Keywords

Customer EngagementMarketing InitiativesCampaign ImpactAudience GrowthBrand Messaging

About the role

Key responsibilities & impact

Develop outreach strategies for new customer acquisition and existing client retention.
Plan, execute, and optimize email marketing campaigns in Mailchimp.
Perform audience segmentation, A/B testing, campaign reporting, and ongoing performance improvements.
Manage the company’s Instagram, Facebook, and LinkedIn presence through content planning, scheduling, community engagement, and performance analysis.
Create and adapt marketing copy aligned with the company’s brand voice.
Analyze campaign performance and recommend optimizations based on engagement and conversion data.
Coordinate marketing initiatives with sales and partnership activities, including seasonal campaigns, regional opportunities, and renewal cycles.
Report on email performance, social media engagement, audience growth, and campaign impact.

Requirements

What you’ll need

3+ years of experience developing outreach strategies from existing product, feature, or brand messaging
Proven experience managing customer acquisition and client retention campaigns
Hands-on experience with Mailchimp, including campaign creation, audience segmentation, A/B testing, and performance reporting
Experience managing business accounts on Instagram, Facebook, and LinkedIn
Strong written English
Ability to work within established brand voice and messaging guidelines
Ability to independently develop, prioritize, and execute marketing initiatives with minimal supervision
Experience with Canva or similar design tools is a plus
Familiarity with Salesforce or similar CRM platforms is a plus
Advanced English (C1+)

Benefits

Comp & perks

Competitive salary in USD
Remote-first flexibility
Work from anywhere
PTO
Paid U.S. holidays