Performance Marketing Specialist

Floowi Inc

Performance Marketing Specialist managing digital advertising campaigns across platforms like Google Ads and Meta Ads. Role involves data analysis and client collaboration in a remote agency environment.

Posted 4/30/2026full-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Manage and optimize paid media campaigns across Google Ads and Meta Ads to drive performance and results.
Conduct keyword research, audience targeting, and campaign structuring aligned with client goals.
Monitor budgets, bidding strategies, and performance metrics such as CPA, CTR, and conversions.
Analyze campaign performance and implement ongoing optimizations based on data insights.
Support campaign execution across additional platforms such as LinkedIn Ads when needed.
Collaborate with internal teams to ensure campaigns align with broader marketing strategies.

Requirements

What you’ll need

Experience managing paid media campaigns across Google Ads and Meta Ads.
Strong understanding of campaign optimization, bidding strategies, and performance metrics.
Familiarity with LinkedIn Ads is a plus.
Basic knowledge of CRM tools such as HubSpot is preferred.
Experience working across multiple client accounts or in agency environments is a plus.
Advanced English (C1+)

Benefits

Comp & perks

Competitive salary in USD
Remote-first flexibility. Work from anywhere.
A monthly flexible benefits budget, in addition to your salary.
PTO and paid U.S. holidays

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid media campaignsGoogle AdsMeta Adscampaign optimizationbidding strategiesperformance metricskeyword researchaudience targetingcampaign structuringdata analysis

Soft Skills

collaborationcommunicationorganizational skills