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Media Buyer
Floowi IncPaid Media Specialist planning and optimizing advertising campaigns for innovative consumer brands. Focusing on scaling performance and collaborating with creative teams to drive growth.
About the role
Key responsibilities & impact- Plan and execute paid campaigns across Meta, TikTok, Google Ads, YouTube, and other platforms
- Develop strategies to scale campaigns and maximize ROAS
- Monitor and optimize performance based on ROAS, CPA, CTR, and other key metrics
- Run A/B tests across creatives, audiences, and landing pages
- Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video)
- Analyze campaign data using tools like Google Analytics and ad platforms
- Provide clear, data-driven insights and recommendations to improve performance
- Stay updated on platform changes, trends, and new opportunities
- Monitor competitors and identify new strategies to stay competitive
Requirements
What you’ll need- 4–7 years of experience in paid media, social media advertising, or media buying (preferably in e-commerce or CPG brands)
- Strong experience with Meta Ads, TikTok Ads, Google Ads, and YouTube
- Proven ability to manage large budgets and achieve strong ROAS
- Proficiency with Google Analytics, Shopify, and ad platform dashboards
- Strong understanding of full-funnel advertising strategies
- Experience collaborating with creative teams on ad concepts and briefs
- Highly analytical, detail-oriented, and results-driven
- Strong organization, time management, and communication skills
- Ability to adapt quickly and stay up to date with trends and new strategies
Benefits
Comp & perks- Full-time remote role in a fast-paced, performance-driven environment
- Opportunity to work with innovative and growing consumer brands
- High ownership and impact on campaign performance and growth
- Collaborative team across creative, marketing, and analytics
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid mediasocial media advertisingmedia buyingMeta AdsTikTok AdsGoogle AdsYouTubeA/B testingfull-funnel advertising strategiesdata analysis
Soft Skills
analyticaldetail-orientedresults-drivenorganizationtime managementcommunicationcollaborationadaptability